TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Weekend Morning Show Ratings: February Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the victorious weekend morning shows for the just-completed February sweeps period.

The Saturday edition of ABC’s “Good Morning America” won its first-ever February sweep, delivering its best-ever sweeps performance in both total viewers and the A25-54 demographic. It was also the best February sweep since 2007 for the Saturday edition of “CBS This Morning.” It should be noted that “Weekend Today” had several shortened shows in February due to NBC’s coverage of the Olympics.

On Sunday mornings, NBC’s “Today” held on to the number two spot behind “CBS This Morning,” which as usual dominated the competition. “Sunday Morning” averaged 6.2 million viewers, its best February sweep since 1994 and only the second February sweeps period since the advent of people meters that the show has delivered more than 6 million viewers.

The numbers are after the jump.

February Sweeps Saturday averages:

  • Total Viewers: ABC: 4.40M / NBC: 4.11M / CBS: 2.02M
  • A25-54 viewers: ABC: 1.56M / NBC: 1.52M / CBS: 653K

February Sweeps Sunday averages:

  • Total Viewers: CBS: 6.18M / NBC: 4.44M / ABC: 4.12M
  • A25-54 viewers: CBS: 1.95M / NBC: 1.56M / ABC: 1.42M
Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!