Weekend Morning Shows Had Big Saturday

Last Saturday, “Good Morning America Saturday” was the top morning show in both Total Viewers with 3.04M and the A24-54 demographic with 1.28M. The program saw a 24% increase in Total Viewers and 17% in the demo year-to-year.

CBS’s “Early Show” Saturday Edition had its largest audience since February (2.03M) and also saw sizable year-to-year gains, up 28% in Total Viewers and and 40% in A25-54.

NBC’s “Saturday Today” drew 2.76M Total Viewers and 1.13M in the demo. Note: The “Saturday Today” broadcast was preempted for a full hour last week.

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