TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

“We’re Going To Have A Great Time”

Today4_9.10.jpgToday’s fourth hour began where the third hour left off, with Matt Lauer in studio 1A declaring “we’ve had a lot of firsts here on Today, and this morning…I have the pleasure of being part of one more. This morning we begin bringing you a fourth hour of Today.” Lauer then took viewers up two flights of stairs to a waiting Ann Curry and to the fourth hour’s set, where co-anchors Natalie Morales and Hoda Kotb were seated and ready to go.

With Curry and Morales each saying “we’re going to have a great time” the show began in earnest, with a slight technical glitch, (a slate reading ‘Hoda Standup SOT’ remained on screen for a few seconds). After that, it was time for the much-promised, behind-the-scenes look at the show: shots of the control room, makeup room and green room via the Action Cam.

And upon returning from the first commercial break, we got a sense of the kinds of stories the 4th hour will be covering: “Growing Gray Gracefully” was the first segment. The question now: will the fourth hour grow on viewers?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!