What Drives Viewers to Afternoon Cable TV? How About Exploding Twitterboards
Today marks one month since CNN’s Rick Sanchez‘s took over the 3pmET hour. And based on the previous four weeks, the excitable, Twitter-loving anchor has brought growth to the time slot. The audience is up 25% in Total Viewers and up 26% in the A25-54 demo.
| CNN | Total Viewers | A25-54 |
|---|---|---|
| Aug. 11 – Sept. 7 | 714,000 | 224,000 |
| Sept. 8 – Sept. 30 | 892,000 | 283,000 |
• TVNewser’s Twitterview with Rick Sanchez…
• Rick Sanchez: “My Twitterboard’s About To Explode…”
• Miami Herald: Is this really CNN? Or are we trapped inside a pinball machine with Rick Sanchez?
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Nadine Cheung
Editor, The Job Post
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