On her blog, Greta said it’s less about the time slot and more about opportunity for new “adventure.”
The 7pm is better ONLY because it is an adventure and is new to me. I had been at 10pm for 11 1/2 years and the 10pm lost its feeling of adventure.
If I had been at 7pm for 11 1/2 years, I would have felt the same about the 7pm time slot ….and the 10pm would have been a new adventure.
Each time slot is very different …and it is fun to do something new. It is exploring. It may seem odd…but the audience appetite is different at different hours….and even how we arrange the break structure in the show depends on the hour.