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What We Watched in 2010

Sports Media Watch puts together a list of the 100 most-watched broadcast sporting events of 2010. At the top, not surprisingly, is the Super Bowl. In fact, 16 of the top 20 were NFL games with only the Winter Olympics, the BCS National Championship Game, and game 7 of the NBA Finals preventing the sweet. (Games 5 and Game 6 between the Boston Celtics and the Los Angeles Lakers, which checked in at 74th and 78th, respectively, were not nearly as popular.)

So basically, score a bunch for the NFL.

The cable ratings after the jump. Get ready for some (more) football.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.