TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

What Will Nightline’s Scoops & Growth Mean For the Newscast?


The LATimes’ Meg James writes about the latest Nightline scoop and what it might mean as ABC considers wooing Jay Leno.

“The company will make the decision based on what’s best for the company,” said ABC News president David Westin. “I am hopeful that ‘Nightline’ will continue to prosper. It’s important for the news division to have the strongest alternative that we possibly can, based on the strength of the work that we are doing and the ratings that we are achieving.”

James writes, “during this year’s intensely competitive news season, ‘Nightline’ has been on a scoop tear.”

Terry Moran interviewed Sen. Barack Obama in March, on the night of the Democratic presidential candidate’s high-profile speech on race.

• Last week Kate Snow interviewed Bill Clinton, who defended his role in his wife’s primary campaign.

• Thursday it ran a story on Michelle Obama.

• Friday it had Bob Woodruff‘s interview with John Edwards.

“There was a widely held perception that the show would fail without Ted Koppel,” says EP James Goldston. “Very few people thought the show would survive, and even fewer thought it would thrive.”

Earlier: In the last four weeks — Nightline beats, beats, beats and ties Letterman…

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!