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“What Would Peter Do?”

Liz Smith: “Some of those closest to Peter Jennings are still wearing the blue rubber bracelets they adopted when the anchorman became ill. These read ‘Never Never Ever Give Up.’

Now, many in the World News Tonight newsroom are wearing a new, light-blue wristband. These abound especially on the news rim. They ask, ‘What Would Peter do?’”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.