“What Would Peter Do?”

Liz Smith: “Some of those closest to Peter Jennings are still wearing the blue rubber bracelets they adopted when the anchorman became ill. These read ‘Never Never Ever Give Up.’

Now, many in the World News Tonight newsroom are wearing a new, light-blue wristband. These abound especially on the news rim. They ask, ‘What Would Peter do?’”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.