Comcast is looking for a TV Host. see all

Why it Took Two Reporters To Cover a Two Minute Segment

alfonsimuir_7-31.JPGThe closing report on last night’s ABC World News related to, “something everyone can debate over their dining room table.”

The report was about an upcoming study from the Journal of Happiness Studies about which gender is happiest.

But as anchor Charlie Gibson wondered: “Who could report this story objectively? We finally decided to assign a woman, Sharyn Alfonsi…and a man, David Muir.”

Featured in the report — a rare, double-escalator stand-up.

Click here to see the report.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.