Will A West Coast WNT Be Worth It?

Last week, “rival news executives scoffed at ABC’s plan to have a West Coast newscast, saying it would be expensive and that on most nights the update would be minimal,” Michele Greppi reports.

“‘If you don’t really staff up, it’s a good way to burn out your staff,’ said one news executive. But he added that if just once ABC is able to get a big story on the air for the West Coast that its rivals don’t have, the other networks might be forced to follow.”

EP Jon Banner says: “There is some cost in terms of manpower, but I think the concern that we had is being able to provide a live broadcast to the West Coast, and the costs are manageable.”

> Also: Associated Press: “Time and experience will tell whether the innovation is groundbreaking or a gimmick…”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.