As Don Imus‘ first air date at Fox Business Network approaches, NY Oberver’s Felix Gillette profiles how Imus and his previous network affiliation might change the dynamic of the time slot, saying that FBN is “unleashing Don Imus to compete against NBC, the media company that shunned him in his time of crisis.”

Gillette writes:

Some critics now argued that the addition of Mr. Imus would finally present CNBC with a serious challenge. Others wondered if FBN was simply giving up on business news altogether. But, at least in the short term, the arrival of Don Imus on FBN is less likely to impact CNBC than it is another NBC franchise — namely, MSNBC’s Morning Joe.

Full article here. Imus’ FBN simulcast will debut October 5th.