Wooing “With A New Urgency”

Does J. Max Robins know something we don’t? It sounds that way in his latest column:

“The drumbeat is getting louder and louder in the halls of CBS, signaling that Katie Couric is going to leap over to the network this spring when her NBC contract runs out. For the past year, CBS Chairman Leslie Moonves has been quietly wooing Couric to be Dan Rather’s replacement as anchor of CBS Evening News. But now the talks are being conducted with a new urgency.“

More: “According to sources inside CBS, Moonves and McManus are working hard to quickly put a new face on the beleaguered news division and make it look like a place with growth potential. Nothing would send that message more clearly than landing A-list talent like Couric.” Robins says “Viacom is committed from the very top to spend the money needed…”

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