World News Today Premieres On BBC

This morning, BBC World News launched World News Today, a new program “created specifically with the U.S. breakfast audiences in mind.” (How so? By being “fast-moving” and introducing a spiffy new set, apparently.)

“The introduction of the first World News Today programme, is part of the channel’s plan to establish regular, branded, hour-long news programmes throughout the day to ensure BBC World News delivers tailored news programming during key breakfast and evening peak times across all time zones,” the press release says…

> Did anyone catch the premiere? Send your observations to tvnewser@mediabistro.com or drop them in the tip box…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.