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World Series Ratings Off To A Slow Start

Game 1 of the 2010 World Series earned a 10.4 overnight household rating and a 4.7 adult demo rating, down 25 percent from last year’s opener between Philadelphia and New York. The numbers were steady with the 2008 World Series opener, which was the second lowest-rated Game 1 ever.

With two premiere pitchers on the mound in Cliff Lee of Texas and Tim Lincecum of San Francisco, you would have expected a spike in numbers.

In fact, Modern Family on ABC had more viewers at 9:00 pm than the World Series.

Tonight’s matchup features C.J. Wilson and Matt Cain, two pitchers who are hardly household names for the casual sports fan.

While TNT’s NBA doubleheader shouldn’t cause a major dent in the ratings, the first real test for the World Series comes on Saturday, as they go head-to-head against USC vs. #2 Oregon on ABC.

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