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2012 Election Could Generate $3.2 Billion in TV Ads

Political TV ad spending could reach $3.2 billion for the 2012 election.

According to the Los Angeles Times, candidates, party committees, and special interest groups are combined expected to boost TV ad spending well above the amounts spent during the 2008 and 2010 elections.

In 2008, political ad spending topped out around $2.1 billion, a 30% increase over the 2004 election.  The 2010 midterm elections brought in $2.4 billion for TV ads, up 30% from 2006.

The 2012 election is expected to bring in the most political ad money ever, but it remains to be seen how high it will be. Speaking with the Los Angeles Times, one analyst tempered the $3.2 billion figure by saying that it could be as low as $2.5 billion.

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