TVNewser Show TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat MediaJobsDaily UnBeige

April Fool’s Pranks Skewer Local News’ Obsession with Twitter

Twitter was an easy target for April Fool’s hijinks this morning as a couple of media writers floated fake stories that centered on local newsers’ obsession with the 140-character medium.

NewscastStudio posted a story about a Pennsylvania station’s announcement that it was ditching traditional newscasts for Twitter, while OnMilwaukee reported that WTMJ morning anchor Susan Kim tweeted the station’s entire 2-hour newscast this morning.

NewscastStudio wrote that the unnamed PA station would now distribute news via the @PennaNews Twitter handle, sending “a rapid-fire series of tweets during the times the station currently broadcasts news, such as 6 to 6:30 p.m.” Eliminating all on-air positions, the station would rely on “twanchors” instead.

OnMilwaukee observed that, while Kim’s Twitter followers enjoyed a rapid succession of tweets, TV “viewers may have been baffled by the sight of the veteran anchor sitting at the desk, head down, as her fingers moved furiously — and quite adeptly — across the keypad of her smartphone.”

After reading the OnMilwaukee post, Kim tweeted (for real): “I’m an excellent multi-tasker, LOL!”

OnMilwaukee’s spoof gets points for including a photo of Kim showing off her iPhone while sitting at the WTMJ anchor desk (above, right) while NewscastStudio’s hoax showed an impressive degree of commitment as the blog actually started a @PennaNews Twitter account.

The first and only tweet? “April fools!” of course.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!