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Belo Reports 7% Drop in Revenue, Including a Dip in Non-Political Advertising

Belo announced today that its revenue dipped 7% in the third quarter, compared to last year’s Q3.

In addition to a significant decrease in political advertising, the company also experienced a drop in total spot revenue.  Belo took in $2.1 million in political advertising in the third quarter, compared to $11.2 million for the same period last year.  And total spot revenue, excluding political, was down 2% for the quarter with local spot revenue flat and national down 5%.

The company, which just reached a new retrans agreement with DirecTV after weeks of high-stakes negotiations, announced that retrans revenue was flat in the third quarter.

Finding a silver lining, Belo reported that automotive advertising was up 7% in the month of September and the company sees continued momentum going into the fourth quarter.

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