Bruce Cummings has been named vice president and general manager of KBMT, London Broadcasting’s ABC-affiliate in Beaumont, TX. His appointment is effective today.

Cummings joins KBMT from KULR, the NBC-affiliate in Billings, MT, where he has been general manager since 1996.

“We feel very fortunate to have someone with his high level of experience join our company as we continue to develop our business plan exclusively with Texas as our footprint,” Philip Hurley, EVP and COO of London Broadcasting, said in a statement.

Cummings will also oversee NBC-affiliated K-JAC and MyNetworkTV-affiliated MYTX, both of which are operated by KBMT on digital subchannels. He replaces Dan Robbins, who left for KIII earlier this year.