TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Advertising

Obama Buys Up Tampa TV Time During Republican National Convention

President Obama‘s team plans to blanket the Tampa airwaves with ads during the last week of August while the Republican party holds their national convention in the area.

Obama for America has bought up more than $181,000 in ad time from Tampa stations for the week of the convention, Politico reports.  Obama’s campaign team spent $73,720 for 49 spots on Tampa CBS-affiliate WTSP, $54,500 for 75 spots on ABC-affiliate WFTS, and $53,750 for 42 spots on NBC-affiliate WFLA.

The Republican National Convention will be held August 27-30 in Tampa.  Recent poll numbers show Obama with a slight edge in Florida.

NBC Stations to Sell Advertising for Comcast Regional Sports Networks

NBC stations are about to become more entwined with Comcast’s regional sports networks.

NBCUniversal announced today that its local stations will begin selling national advertising for four Comcast SportsNets.  The sales partnership will be phased in over the next several months, with local NBC stations beginning to sell advertising for Comcast’s New England and Mid-Atlantic networks this month, followed by Northwest at the end of May and Philadelphia at the end of June. Read more

Study Says Online Ad Revenue Strong for Local TV

According to a new study from Borrell Associates, local television stations racked up $1.97 billion in online ad revenue in 2011, a 41 percent increase over the previous year. The study predicts an even better 2012. Broadcasting & Cable has details:

Stations are forecasted to blow past the $2 billion threshold this year. Borrell Associates forecasts $2.7 billion in local TV online revenue, a 35% increase over 2011. Borrell revealed the numbers in its new Benchmarking Local Online Media survey.

“Local TV broadcasters continue to grow online ad revenue at an impressive clip,” said the study, which singled out Gray Television and Meredith for growing revenue at a 50% rate in the last half of 2011, along with LIN, Nexstar and Gannett for their digital gains as well.

AdAge: Social Media Gives Local Stations Better Connections With Viewers, Advertisers

Local stations continue to increasingly devote resources to engaging viewers online. Advertising Age examines how some local stations have been successful with social media — and the impact that can have on advertisers:

Social media helped a local NBC affiliate push past the dominant station in the market during Hurricane Irene, said Valari Staab, president of NBC Owned Television Stations.

“We were watching the Facebook page, and it just lit up. … The conversation got bigger and bigger, and more people became involved,” Ms. Staab said. “The station went on-air live at 3 p.m. instead of 6 p.m. and stayed on. We slaughtered our competition on the coverage.” Read more

WCCO Investigative Reporter to Review Political Ads Airing on Station

With political ads expected to flood the airwaves in the coming months, WCCO announced this week that investigative reporter Pat Kessler “will regularly research and review these commercial messages for accuracy and truthfulness.”

“We have little doubt our viewers will be exposed to messages underwritten by candidates running for office, political action committees, and advocacy groups,” WCCO vice president and general manager Brien Kennedy said in a message to viewers on Wednesday.  “You may not agree with all of the messages contained in these commercials. Other messages you may heartily support and endorse…WCCO-TV believes that the best forum for the public debate will be the ongoing coverage in our daily newscasts.” Read more

The Story Behind KNOP’s Will Ferrell Super Bowl Ad

KNOP general manager Lewys Carlini had one thought when he first watched the now-famous Will Ferrell Super Bowl ad for Old Milwaukee: why’d it cut off?

“I had to watch it two or three times to make sure there wasn’t a technical problem,” Carlini told TVSpy today.  He even called the agency that placed the commercial to double-check that it was indeed supposed to cut off just as Ferrell starts saying “Old Milwaukee.”

Carlini personally reviewed all of the ads that were set to run during Sunday’s Super Bowl to make sure they were appropriate for air. Read more

KNOP Airs Will Ferrell Super Bowl Commercial, GM Calls it ‘Odd’

KNOP in North Platte, Nebraska has a unique distinction: it was the only station in the country to air an Old Milwaukee commercial featuring Will Ferrell during Sunday’s Super Bowl.

After airing on KNOP, in the second-smallest market in the country, the ad went viral on Monday, edging out actual Super Bowl ads as the topic of watercooler conversation.

Back in North Platte, KNOP general manger Lewys Carlini thinks the whole thing is a bit strange.

“We found it interesting and odd that they would pick KNOP in North Platte, the second smallest market in the nation, for one spot to run and that’s all that ran,” Carlini said on Monday, “and for it hitting their hopes that it would go viral, and apparently it did.” Read more

KSHB, KFOR Air Controversial Political Ad After Other Stations Decline

At least two NBC-affiliates recently aired a controversial anti-abortion ad after dozens of stations across the country declined to run the commercial.

KSHB in Kansas City and KFOR in Oklahoma City both aired an ad from dubious presidential hopeful Randall Terry that includes graphic images of aborted fetuses.  A number of stations, most notably WMAQ in Chicago, declined to run the ad because they did not consider Terry to be a serious candidate (Terry is a lifelong conservative who is now running for president as a Democrat).

“Political discourse is crucial in an open and democratic society,” KSHB general manager Mike Vrabac said in a statement, explaining the station’s decision to air the commercial during its 6 and 10 p.m. newscasts. Read more

How Much Money Did Stephen Colbert’s Super PAC Give to Iowa Stations?

Stephen Colbert‘s Super PAC, Americans for a Better Tomorrow, Tomorrow, recently filed a document with the the Federal Election Commission, reporting its donations and expenditures as of January 30th.

In addition to reporting over a million dollars in donations, Americans for a Better Tomorrow, Tomorrow also listed how much money it spent on running ads in Iowa before the state’s Republican caucus. Read more

‘We Will Show Dead Babies on Every Television Station in the State of Iowa’

A man who claims to be running for President has promised to buy airtime on stations across Iowa to run graphic anti-abortion ads that display images of aborted fetuses, often in bizarre poses.

“We will show dead babies on every television station in the state of Iowa,” Randall Terry, a Democrat, declared recently.

Targeting pro-lifers who may have voted for Obama in the last presidential election, Terry has so far attempted to buy spots on stations in Cedar Rapids. KGAN, the market’s CBS-affiliate, has refused to run the ads–not necessarily because of their graphic nature but because Terry hasn’t established himself enough as a legitimate presidential candidate. Read more

<< PREVIOUS PAGENEXT PAGE >>