The switch required purchasing high-definition gear, a studio redesign and a lot of work, said Kathy Lau, general manager of KVRR and chief operating officer of Red River Broadcast and Red Rock Radio. “From a management point of view, it’s been almost like building a station from the ground up,” Lau said. “It’s been no simple task, but we’re very excited. We’re looking to give our viewers the best product possible.”
The set is composed of large scenic walls with graphics on acrylic that are lit from behind with color-changing LED’s. A contemporary wave design interspersed throughout adds a touch of sophistication to the overall look. The set is fresh and modern with a nice mix of polished acrylics, refined cherry woods and a touch of brushed metallic thrown in. Read more
“We are re-doing the entire set,” Phil Dubrow, VP-GM at the Altoona CBS affiliate, told the Mirror. “The clarity will be much better. Everything is getting upgraded from the studio cameras, set, graphics and logo. We are adding a new weather lab and adding weather cameras around the viewing area.”
Dubrow said Nexstar is in the process of upgrading many of their stations, and that WTAJ is the first to get a makeover this year.
“It will change the way people see things. The clarity will be better,” he said. “Everybody is jazzed up; there is a lot going on here.”
“Our goal was to have a new set that would not only replace our current look with a more modern and visually exciting location for our newscasts, but also to provide us with more options for presenting local news in new and exciting ways,” WICS news director Katie Faye said in a statement.
More pictures after the jump. Read more
WCHS, the ABC affiliate in Charleston, W.Va, debuted a new high-definition set designed by Devlin Design Group on Saturday. New features include a rear projection screen and a large video wall, as well as a rolling kiosk that can be used in all areas of the set.
“The new set is an obvious point of difference when compared to our competition; it elevates our people and our product to the next level,” news director Matt Snyder said in a statement. When someone tunes in to sample what local news looks in this market, the choice is clear.” More pictures inside… Read more
“High definition is obviously state-of-the-art,” said WROC vice president and general manager Louis A. Gattozzi. “You see it at the network level, and this is a continuation of our commitment to deliver the highest quality newscast in every respect. We are delighted to be able to now offer our viewers technically superior newscasts from this day forward.” Read more
Rochester CBS-affiliate WROC is preparing to launch in high definition.
Matt Malloy announced the HD transition on the 4 p.m. newscast yesterday. WROC newscasts are currently taking place on a temporary set while the old set is dismantled and the new one is built. Newscasts on WUHF, the Fox-affiliate that is operated by WROC through a shared service agreement, will also be transitioning to HD, according to a statement on the station’s website.
“We’re very excited about the changes here and we hope you are too,” Malloy said. “We’re going to have more details about News 8 in HD in the coming weeks.”
WDTN, the NBC-affiliate in Dayton, is launching high-definition newscasts this weekend.
“We are extremely excited to give the viewers of 2 NEWS what they’ve been asking for,” news director Steve Diorio said in a statement. “This is a multi-million dollar investment into our news product that demonstrates our commitment to local news and weather in Dayton and the Miami Valley.” Read more
KFYR, the NBC-affiliate in Bismark, ND, began broadcasting in high definition this week, completing a weeks-long transition that included the construction of a new set.
There are still a couple of shows that aren’t yet being broadcast in HD but the majority of KFYR’s schedule, including its local newscasts, is now airing in high definition. Read more
WHP, the CBS-affiliate in Harrisburg, PA, has made the switch to high definition and unveiled a brand-new set.
The new space, designed by Devlin Design Group, features an expansive video wall consisting of six 50-inch monitors that can either display one image or a series of images.
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