E.W. Scripps says it’s “redefining the afternoon news” with a show called The NOW.
The show will debut on Denver ABC affiliate KMGH and Kansas City NBC affiliate KSHB starting today at 4:00 p.m.. The station group said it covers what’s trending on social media and “invites the audience to join the conversation across traditional and digital media platforms” and is not a newscast.
“I believe The NOW will set the pace for the type of programming that audiences on multiple platforms crave,” Brian Lawlor, SVP of Scripps television, said in a statement. “These audiences want to know what’s happening right now, give their own take on those events, and share their thoughts with their own social media networks.”