The ratings are in for Super Bowl XLVIII, and interestingly enough, the leading market wasn’t Seattle or Denver: as the Seahawks defeated the Broncos 43-8, Kansas City drew the highest ratings, posting a 58.1 rating / 78 share, meaning 78% of TVs in use in the Kansas City market were turned to FOX affiliate WDAF.
Seattle was the second highest-rated market, posting a 56.7/92. Not surprisingly, it’s the market’s most-watched Super Bowl ever. The 12th man made up 92% of Seattle-Tacoma TVs tuned to FOX station KCPQ. Indianapolis, and station WXIN, where Broncos quarterback Peyton Manning played for 14 seasons, was third with a 53.9/74, followed by New Orleans, Tulsa, Las Vegas, Portland, Knoxville and Jacksonville. Denver, and station KDVR, was tenth with a 51.4 rating / 83 share.
It was the most-watched Super Bowl in the New York market since Superbowl XXI (Giants vs. Broncos) in 1987. The game, which was played at MetLife Stadium in East Rutherford, NJ and broadcast on Fox-owned WNYW, delivered a 50.5 in households, up +13% compared to WCBS’ coverage of the Super Bowl last year.