Larry Forsgren

Forsgren has been the station’s general sales manager for the past year. Prior to that, he was general manager for KNDO-KNDU in Yakima, Wash. He has also worked as the local sales manager at KETV in Omaha, Neb.

“I am excited to be leading the team at WMSN FOX 47,” Forsgren said in a statement. “With the assistance of a great staff, we expect to provide the viewers and advertisers in Madison an even more rewarding viewing experience with our popular local news, sports and entertainment programming.”

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Hersch joined WKOW in 2009 as an anchor and reporter and moved to the sports department in 2011. Most recently, she has been the station’s weekend sports anchor and reporter.

At Fox Sports North, she will cover the Minnesota Twins, Minnesota Wild and University of Minnesota hockey. Her first day will be February 17.

“I’m thrilled to return home to the Twin Cities to cover the teams I grew up cheering for,” Hersch said in a statement. “This opportunity with Fox Sports North will allow me to connect with other Minnesotans on the teams we all love.”

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Carleen Wild

Wild told viewers on the station’s facebook page she was “heading west.”

while I am sad to leave this community and my home, I am also excited to have the opportunity to be with my new family in South Dakota. This decision wasn’t made lightly, but I know my new life will afford me more time as a mom, a wife, and with the horses I have always wanted out my front door. I’ll post a few thoughts in the coming hours.

Before coming to WMTV in 2007, Wild worked in the non-profit sector for the University of Wisconsin’s Carbone Cancer Center.  She has also worked at WISC, the CBS affiliate in Madison and at KECI in Missoula, MT.

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During yesterday’s blizzard a viewer grabbed a shot of  John Stoffet from WMTV, the NBC affiliate for Madison, WI, and added their thoughts on what the blizzard had done to the state of Wisconsin.

The internet being what it is, the story doesn’t end there.  Another viewer then posted his own take to the shot and posted it to Stoffet’s facebook page, granting Stoffet unheard of power for a local anchor saying, “You Close Schools.  I Close States.”

You can see another still with the “Wisconsin Closed” graphic over a shot of snowfall after the jump. continued…

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George begins as the morning meteorologist at the NBC-affiliated KTUU on October 7.

“KTUU’s employees were very gracious, and Channel 2′s management has done everything imaginable to make me feel excited about this career move,” George told TVSpy via email.

George was let go from WMTV in August after 15 years at the Madison NBC affiliate. continued…

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“I went to work this afternoon only to find out that I don’t have a job there anymore,” George wrote. “I want to thank everyone that I know for your support.”

George was hired at the Madison NBC-affiliate in 1997. His bio has already been stripped from the WMTV website.

“TV News is a business like any other,” George wrote in another tweet. “If numbers and/or money don’t make sense then a change must occur. It happens every single day.”

>Update: “It’s time to explore any and all options, but I will continue my leadership work with the Autism Society of South Central Wisconsin as long as I stay in this area,” George tells TVSpy.

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WMTV

Tucker, a meteorologist, began at the station last week. He joins WMTV from Weather Central, where he has worked for two years. Prior to that, he worked at WBNS in Columbus and KLBK in Lubbock, TX.

Artigue joins the station in mid-July as weekend sports anchor. He is currently the weekend sports anchor at KTVE, the NBC-affiliate in Monroe, LA.

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The changes took effect on January 1. WKOW has been producing WMSN’s 35-minute 9 p.m. newscast since 1999.

WMSN general manager Kerry Johnson told the Wisconsin State Journal that the swap was “a business decision.”

WMSN is using the opportunity for a staff expansion, the State Journal reports. Three people have already been hired: anchor Michelle Carolla, who was formerly an anchor at WBTW, a news producer, and a yet-to-be identified sports anchor.

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Dani Maxwell

Maxwell, who co-anchored the 5 and 6 p.m. newscasts with Eric Wilson, signed off from WREX last week after 10 years. Starting today, 10 p.m. anchor Katie Nilsson will add the 5 and 6 p.m. newscasts to her duties.

Starting January 18, Maxwell will be an anchor and reporter at WKOW. Both WKOW and WREX are owned by Quincy Newspapers.

“We’re sorry to see Dani go, but at least she is staying with the company,” WREX vice president and general manager John Chadwick told the Rockford-Register Star.

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Tom Bier

Bier, a Wisconsin native, has been the vice president and station manager since 1998. Prior to that, he spent 23 years as news director.

“Having watched Channel Three while growing up, it’s an honor to be asked to take on this challenge,” he said in a statement. “The station has always been a leader and I look forward in this new capacity to working with the staff, which has kept us in this position over the years.”

Bier has been the acting general manager since September, when David Sanks resigned.

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WISC

Effective today, Siman, who currently anchors the 5 p.m. and 6 p.m. newscasts with Mark Koehn, will hand over the 6 p.m. reigns to Sarah Carlson and Eric Franke. Siman will contribute to the newscast as a reporter, and she and Koehn will continue to anchor the 5 p.m. newscast.

“Sometimes, you have to make minor adjustments in your life to make everything else work,” Siman, who has a son in middle school, said in a statement. “That’s what I’m doing.”

Carlson and Franke will continue to anchor the 10 p.m. broadcast. “I’m thrilled we could find a solution that works for Susan, Sarah and our viewers,” news director Colin Benedict said.

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As viewers increasingly watch web-based video on their TVs, WISC has struck a forward-thinking partnership with Roku, the maker of digital video boxes that bring web content to your living room TV.

WISC, a CBS-affiliate in Madison, WI, is becoming the first station in the country to debut a local news channel on the Roku platform, giving viewers the opportunity to watch the station’s news coverage on their TVs at any time of the day.

“For years TV stations have been posting their video on the web and now their web video is easily available on TV sets,” said Anthony Wood, Roku’s founder and CEO.

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The Wisconsin budget battle has provided an unanticipated stimulus for stations throughout the state.  According to a new report, roughly $1.9 million has been spent by those for and against the governor’s budget proposal.

Here’s the Milwaukee Journal Sentinel:

Opponents of Gov. Walker’s plan had spent an estimated $1,031,500 statewide, while supporters of his plan had spent an estimated $831,000, according to CMAG, the ad-tracking firm that monitors political advertising around the country.

The ad war is being waged not just in Milwaukee (the state’s biggest media market) and Madison (the state capital and scene of the protests) but in the state’s other TV markets of Green Bay, La Crosse/Eau Claire and Wausau/Rhinelander. More…

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“I understand the passion and intensity,” Wisconsin Governor Scott Walker told WISC anchor Sarah Carlson in an exclusive interview on Wednesday (video above).

Walker has been facing large-scale demonstrations in Madison this week, including a “sick-out” by teachers, as public workers protest his administration’s attempt to limit the collective bargaining rights of government unions.

“When you’re threatening the political existence of a handful of leaders out there, they’re the ones most threatened by this,” Walker told Carlson, “they’re going to push this but in the end we think what we’re asking for is still pretty modest.”

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“This is a long way away from where I came from,” Fox Sports NFL host Curt Menefee told WISC’s Mark Koehn last week, reflecting on his time as a weekend sports anchor for the Madison CBS-affiliate.

Menefee worked for WISC in the late 80s before moving on to New York Fox-affiliate WNYW and eventually becoming the host of “Fox NFL Sunday.” WISC caught up with Menefee as he prepared to anchor Fox’s Super Bowl coverage on Sunday.

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