Milwaukee Journal Sentinel media writer Duane Dudek points out the three remaining news directors at Milwaukee’s network affiliated stations all have a close to two years of experience in the community compared to Berra’s nine years.
How does news director flux or stability affect what viewers see?
“Stations and companies have figured out that they can’t keep changing people every 18 months and have success,” said [on-air talent agent and media blog writer Rick] Gevers. Having veterans in news management is essential to knowing where the bodies are buried.
“They know who the mayor was before the current mayor, and the story from behind the story five years ago that a reporter is covering.” Read more