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Mobile

Nielsen to Announce Plans to Add Mobile Device Viewing to Ratings

nielsen_304Variety is reporting that shows watched on mobile devices like smartphones and tablets will soon be added to the Nielsen TV ratings.

Variety said the move will be announced next week and will happen next year.

Some advertisers are saying it can’t come soon enough, “The fact that (incorporating mobile viewing into TV ratings) is still a year off shows we’re not moving at the speed that marketers and consumers are,” said David Cohen, chief media officer for ad agency Universal McCann.

But Nielsen thinks it will help TV’s content providers account for viewers who were once thought lost. “Networks are starving for a number they can publish that really represents their audience not just on TV but across all platforms,” Eric Solomon, Nielsen’s senior VP of global audience measurement told Variety. “I think it will start changing the narrative that ‘people are not watching TV shows.’ It’s that they’re watching on different platforms.”

You can read the details by clicking here.

[TVNewsCheck]

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Kelly Jones Joins WPMI as Morning Anchor

WPMI has announced Kelly Jones will join the Mobile, AL, NBC affiliate as morning anchor.

Jones last worked as an anchor, reporter and host of “Better Kansas City” on Meredith’s Kansas City CBS affiliate KCTV. In June, “Better Kansas City” went on hiatus for the Summer.

“Kelly brings a lot of energy and experience to the position, and she has a solid reputation for reaching out and being involved in the community,” said WPMI general manager Bobby Totsch. “She will hit the ground running and become a big part of our commitment to covering local news that is important to our community.”

Before working for KCTV, Jones worked in California, Michigan, Montana and Arizona. Her first day at WPMI will be September 9.

Peter Albrecht Returns to WKRG as Anchor

More than ten years after leaving WKRG, Peter Albrecht has re-joined the Mobile, AL, CBS affiliate as an investigative reporter and 5:00 p.m. anchor.

WKRG posted the news to its facebook page saying, “We are so happy to welcome Peter Albrecht back to the WKRG News Team. Welcome back Pete!”

According to the examiner.com, Albrecht worked as an anchor for the station from 1990 to 2000 before leaving for crosstown NBC affiliate WPMI.  Since 2007, Albrecht had been the director of marketing and economic development for Mobile County.

In Mobile, WALA Expanding Morning Newscasts

Mobile Fox-affiliate WALA will debut an early-morning newscast next week. Beginning August 27, the station’s morning newscast will begin at 4:30 a.m., an expansion of 30 minutes.

“This is such a natural ex tension of our existing morning news,” VP-GM Gary Yoder said in a statement. “Our viewers’ lives are busy and their mornings are busy. Starting our news day a half-hour earlier is a way to ensure they get the news, weather and traffic information they need … when they need it.” Read more

ABC Unveils iPhone Alarm Clock App for Stations

Now, when ABC O&Os tell viewers to “wake up with us,” they won’t necessarily be referring to watching their morning newscasts.

ABC is now rolling out an iPhone alarm clock app for its station group, beginning today with KTRK in Houston.  In addition to serving as an alarm clock, the free app features local weather and news, and also offers users the ability to wake up to the voice of their favorite local news personality.

Viewers in Houston can now wake up to the voices of KTRK’s morning team, including Tom Koch, Sharron Melton, Casey Curry, Don Nelson, as well as the station’s breaking news music. Read more

Mobile’s WALA Getting New Set, HD Upgrade

Mobile Fox-affiliate WALA will start producing newscasts from a new studio in high definition this Spring.

WALA’s newscasts have been broadcast from a temporary set (pictured) for the past several weeks while the new set is under construction, according to the station’s Facebook page.

“We’re building a brand new set at the moment,” WALA reporter Andrew Perez wrote. “We are temporarily using another set in the very back of our studio … should only be a few more weeks before we unveil the brand new set and Fox10 News in HD.”

WALA will be the third station in the market, after WEAR and WKRG, to produce HD newscasts. WPMI also has plans to upgrade to HD this Spring.

[h/t Newscast Studio]

Mark Bunting Takes Over as WKRG VP-GM

Mark Bunting has been named vice president and general manager of Mobile CBS-affiliate WKRG, parent company Media General announced today.

Bunting joined WKRG in 1986 as a radio sales manager and account executive. Most recently, he was the station’s director of revenue, a position he has held since 2007.

“I am excited that Mark will continue to bring his passion and experience in this new role to help make his hometown an even better place to live,” Gene Kirkconnell, group leader for Media General’s Alabama Broadcast Group, said in a statement.

Bunting replaces Joe Goleniowski, who retired in December after 13 years at WKRG.

NBC Stations Integrate iPhone Photo App Into Production Systems

After months of testing, NBC today announced that its stations will begin using the iPhone app Instagram to help viewers easily share their photos.

Most of the NBC-owned stations have now integrated the Instagram app into their production systems and several stations are kicking off the Instagram effort by inviting viewers to share photos of holiday lights using the app.

“Our viewers send us great photos, particularly during breaking news, special events and severe weather,” said Greg Scholl, president of local integrated media at NBC Owned Television Stations. “Instagram is easy to use, widespread and makes photos look good. We can now bring these fantastic images into our local news broadcasts and easily share our viewers’ photos widely.”