New Orleans CBS affiliate WWL has announced, starting Monday, it will no longer produce the 9:00 pm. newscast airing on sister station MyNetworkTV affiliate WUPL. In its place, the station plans to launch a show called “The 504″ an interview show featuring WWL morning anchor Melanie Hebert.
“We’re just excited to try something new and do some longer-form interview segments,” WWL news director Bill Siegel told the New Orleans Times-Picayune. “I think with the kind of elections we have and the number of elections we have, it will be really valuable to have a lot of different candidates come and talk about issues and try to do some debate-style things that we couldn’t really do during regular newscasts.”
According to the Times-Picayune, the WUPL 9:00 p.m. news was one of the lowest rated newscasts in any time slot during February’s book, averaging a 1.1 rating. One rating point in the New Orleans market equals roughly 6,400 homes. Read more