Raycom Media has named Sandy Breland vice president and general manager of WVUE in New Orleans.
Breland is charged with leading the transition as Raycom begins providing operational services to the New Orleans FOX affiliate Monday.
WVUE’s parent company announced last month it had entered into a shared services agreement with Raycom.
“Sandy is the perfect choice to lead and grow this station,” Paul McTear, president and CEO of Raycom said in a statement. “She knows New Orleans and served the people of that community during some of the more challenging times in the aftermath of Hurricane Katrina.”
Breland, who replaces retiring GM Joe Cook, had served as news director at rival station WWL for 11 years. Before coming to WVUE, she was the GM at Raycom’s Baton Rouge station WAFB.
Breland will continue in her other role as regional VP overseeing Raycom’s stations WAFB, KSLA in Shreveport and KPLC in Lake Charles, LA.