CBS Television has announced its reached an agreement with Gray Television to launch KNPL as the first local CBS affiliate for the North Platte, NE, market on September 1, 2013.

“This new affiliation agreement is a welcome opportunity to enhance CBS’s service to viewers in central Nebraska with the Network’s first home station in North Platte,” said Diana Wilkin, president of CBS Affiliate Relations. “It also builds on a very successful partnership we’ve long had with Gray Television in Lincoln and Grand Island, among many other markets.”

Gray plans to re-brand KNPL as “10/11 North Platte.” Gray also owns Lincoln, NE, CBS affiliate KOLN which is branded as “10/11.” The station group recently launched an HD newscast on its newly acquired station KSNB, branded “10/11 Central Nebraska.” Read more

KNOP general manager Lewys Carlini had one thought when he first watched the now-famous Will Ferrell Super Bowl ad for Old Milwaukee: why’d it cut off?

“I had to watch it two or three times to make sure there wasn’t a technical problem,” Carlini told TVSpy today.  He even called the agency that placed the commercial to double-check that it was indeed supposed to cut off just as Ferrell starts saying “Old Milwaukee.”

Carlini personally reviewed all of the ads that were set to run during Sunday’s Super Bowl to make sure they were appropriate for air. Read more

KNOP in North Platte, Nebraska has a unique distinction: it was the only station in the country to air an Old Milwaukee commercial featuring Will Ferrell during Sunday’s Super Bowl.

After airing on KNOP, in the second-smallest market in the country, the ad went viral on Monday, edging out actual Super Bowl ads as the topic of watercooler conversation.

Back in North Platte, KNOP general manger Lewys Carlini thinks the whole thing is a bit strange.

“We found it interesting and odd that they would pick KNOP in North Platte, the second smallest market in the nation, for one spot to run and that’s all that ran,” Carlini said on Monday, “and for it hitting their hopes that it would go viral, and apparently it did.” Read more