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Olympics

NBC Secures Olympics Through 2032

nbcolympicslogoNBCUniversal has acquired the rights to the Olympic Games through 2032. The new deal, valued at $7.65 billion, is the longest U.S. Olympic sports rights agreement in history.

“This is one of the most important days in the history of NBCUniversal. The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades,” NBCUniversal CEO Steve Burke said in a statement.

NBC has broadcast the Summer Olympics since 1988 and the Winter Olympics since 2002.

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How Did NBC Affiliates Balance the Storm and the Olympics?

A massive winter storm made its way up the East Coast Wednesday night, presenting a challenge for NBC affiliates forced to balance covering the storm with NBC’s primetime coverage of the Sochi Olympics.

The NBC owned stations in the storm’s path –  WRC in Washington and WCAU in Philadelphia — aired the Olympics uninterrupted, as did NBC affiliates WCNC in Charlotte, WXIA in Atlanta, WNCN in Raleigh-Durham, WXII in Greensboro, N.C. and WSLS in Roanoke.

A handful of NBC affiliates — including WBAL in Baltimore, WAVY in Norfolk, WWBT in Richmond, WVTM in Birmingham and WYFF in Greenville, S.C. — included a lower-third banner with local closings and weather updates during all or part of NBC’s Olympic coverage.

(Pictured, L-R: WRC, WAVY, WXIA, WWBT)