TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Political Ads

NRCC Launches Fake Local News Sites to Attack Democratic Candidates

Picture 3

“Central Valley Update” appears to be some kind of local news site–with a strong commitment to covering politics. After all, it has 100 percent political stories, since its one and only post is a news-like piece of campaign material attacking a Democratic candidate for Congress.

National Journal reports the NRCC has created “about two dozen” of the faux news sites, which are promoted with Google search ads:

The NRCC’s single-page sites are designed to appear to be a local news portal, with logos like “North County Update” or “Central Valley Update.” The articles begin in the impartial voice of a political fact-checking site, hoping to lure in readers. “We’ll take a look at her record and let you decide,” starts one. Then they gradually morph into more biting language. At the very bottom, in a box, is the disclaimer that the NRCC paid for the site.

“This is a new and effective way to disseminate information to voters who are interested in learning the truth about these Democratic candidates,” said Andrea Bozek, communications director for the NRCC.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 

 

KBJR Responds to Concerns Over Anchor Appearing in Political Ad


Recently, KBJR said some of its viewers became concerned when they saw a portion of the station’s newscast in an ad for Minnesota Senator Al Franken‘s re-election campaign.

David Jensch,station manager of the Duluth, MN, NBC and CBS affiliate, told viewers not to worry. Franken’s campaign used the footage without permission and there’s nothing they can do about it.

“It’s very important that the viewers here in the Northland understand that KBJR and KDLH have no political bias, have no preference with candidates, and would never take a position in a political campaign,” Jensch said Wednesday. “This is an ad that we can’t stop, it’s airing all over the state of Minnesota and we don’t like it, but legally there is nothing we can do about it.”

Jensch said he checked with station lawyers and was told that Franken’s ad does not infringe on copyright laws because it falls under the “fair use” exception.

KXAS Fights Political Ad Featuring ‘Extensive Use of a Copyrighted KXAS Report’

dan branch political adKXAS, the NBC-owned station in Dallas, is disputing the use of its footage in a political ad for Dan Branch, who is running for Attorney General of Texas. The NBC legal department has sent a letter to the campaign requesting to stop the ad, which “features extensive use of a copyrighted KXAS report and includes the voice and likeness KXAS anchor Bianca Castro,” from airing:

In fact, with the exception of two seconds of music at the beginning, the entire audio track of the commercial consists of the KXAS report. This use has been made without permission of KXAS or Ms. Castro, and the manner in which this material is used and the extent of the material taken inaccurately suggests that KXAS and Ms. Castro have consented to its use an agree with the position espoused by the commercial. Aside from the copyright issues, this is use of the voice of Ms. Castro and the KXAS logo exploits her and the journalistic credibility of KXAS.

KXAS objects to any use of its journalists and our copyrighted material that suggests to the public that we or our journalists are taking sides with any individual or organization involved in a political campaign or dispute, and we request that your organization respect that concern. Accordingly, we request that you immediately cease any further dissemination of the commercial consisting almost entirely of the KXAS report.

11 Stations Hit With Political Ad Complaints

Obama_CampaignAdTwo open government advocacy groups have filed complaints with the FCC against 11 stations over allegedly failing to disclose certain information about their political ads, TVNewsCheck reports:

They are WDIV Detroit (Post-Newsweek), KNXV Phoenix (Scripps), WTVJ Miami (NBC), WMUR Boston (Hearst), WFLA Tampa (Media General), WTVT Tampa (Fox), WWJ Detroit (CBS), KMGH Denver (Scripps), WCNC Charlotte, N.C. (Gannett), KMSP Minneapolis (Fox) and WTVD Raleigh-Durham, N.C. (ABC).

The groups — the Campaign Legal Center and the Sunlight Foundation — accused most of the stations of multiple infractions, including failure to identify candidates referred to in the ads, the issue of national importance to which the ad refers and the CEO or board of the advertiser.

“These complaints may lift the curtain on why the National Association of Broadcasters has fought so hard against putting the political files online,” said Meredith McGehee, policy director of the Campaign Legal Center in a prepared statement.

NYT: Political Ad Revenue Makes Swing State Stations More Valuable

The New York TimesBrian Stelter takes a look at how political ad revenue is luring buyers to stations in battleground states. With more consolidation predicted in the local news landscape, higher political revenues and higher ratings make stations more valuable, Stelter reports:

When Allbritton, the media company that owns Politico, put its seven television stations up for sale this spring, analysts quickly singled out one as the most attractive: WJLA, the company’s ABC-affiliated station in Washington, D.C. It is the biggest of the bunch, the best known and, perhaps most important, a magnet for political spending.

WJLA took in $33 million in election-related and issue advocacy advertising last year. Only three stations in the United States earned more for political ads, and two of those were also in Washington. That’s because the stations’ signals reach citizens in a crucial battleground state, Virginia, as well as the political power brokers in the nation’s capital. If Allbritton were to sell WJLA by itself, it could fetch $300 million. Read more

WCVB in Dispute with Senate Hopeful over Union Dispute

A Massachusetts Congressman running for a seat in the U.S. Senate is wielding his campaign’s advertising funds to bring an end to what he is saying is a contract dispute between Boston ABC affiliate WCVB and the International Brotherhood of Electrical Workers Union Local 1228.

However, the Boston Herald is reporting WCVB president and general manager Bill Fine has rejected Rep. Stephen Lynch‘s claims the station is in a contract dispute with the union and said Lynch has relied on “erroneous assumptions.”

Friday, Lynch sent a letter to Fine saying he was excited to participate in an upcoming debate at the Boston ABC affiliate, but he will not spend his ad money with the station due to a contract dispute with IBEW. Read more

Belo Touts Voter Education Effort During 2012 Election

Belo Corporation announced the company’s “It’s Your Time” program gave free airtime to 135 congressional and gubernatorial candidates on its 14 news producing stations during the 2012 election.

“The political coverage our stations provide our local communities is essential to citizens having the information they need to make informed choices,” said Dunia A. Shive, Belo’s president and chief executive officer. “Belo is pleased to give candidates the opportunity to air their positions on important issues through the ‘It’s Your Time’ program.”

The media company also said it aired an average of two hours of political coverage per week in the six weeks leading up to last year’s election. That works out to roughly 17 minutes of political coverage per day. Read more

TVB: During 2012 Election, 80% of TV Political Spending Was on Local Stations

Local stations were the major beneficiary of political spending on television during the 2012 election, according to a new TVB study. More than 80% of total television spending in the political category was spent on local television, boosting stations’ political revenue +38% from the 2008 election:

Local TV stations captured over 80% of total television spending in the political category, including local and national cable and network broadcast. Of the local television total we believe that stations maintained their 85% share. And television is by far the largest segment of political media spending. On top of this continued dominance, TV stations’ total political revenue has been growing at an extremely high rate: $1.5 billion in 2008, $2.1 billion in 2010 (+35%) and $2.9 billion in 2012 (+38%).

Local broadcast TV station Presidential spending alone, just from the conventions to election day, grew dramatically 2008-2012 as well. It was up 65%, from just under $300 million in ’08 to nearly $500 million in 2012. Clearly local TV’s role as the campaign media workhorse has not changed.

California Congressman Sues TV Stations Over Political Ad

Rep. Jeff Denham, who represents California’s 19th Congressional district, is suing Sacramento TV stations as well as the Democratic Congressional Campaign Committee saying both the stations and the DCCC refused to pull a :30 second spot he says lied about his record.

“Not only is the ad a flat-out lie, but it’s malicious, and they should be held accountable,” Denham told the Fresno Bee in a telephone interview Friday.

In the spot the announcer says, “In times of conflict, American troops have our backs. But that didn’t stop Jeff Denham from turning his back on them. With a government shutdown looming in Washington, Denham voted against a measure to guarantee our troops would still receive their pay. But Denham did protect his own paycheck.”  You can watch the ad after the jump. Read more

The Top Markets for Political Ads This Week Are…

With just three weeks to go until Election Day, a new NBC News report finds that political ad spending has reached $807 million so far across radio and television, including local, national cable and broadcast networks. According to NBC, that number is projected to reach $1 billion this year.

The most money has been spent in the battleground states of Florida, Ohio and Virginia. The report breaks down the top ten markets in the country for this week based on the number of ads run. Green Bay tops the list, with Denver in second and Cincinnati and Columbus in third and fourth, respectively.

See the full list after the jump. Read more

NEXT PAGE >>