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Ratings

Fox Television Stations and Nielsen to Continue ‘Longstanding Relationship’

Fox_logo-reflectionFox Television Stations and Nielsen have agreed on a new contract, Fox Television Stations CEO Jack Abernethy and Nielsen president of U.S. Media Lynda Clarizio announced in a joint statement today.

“Nielsen and FOX Television Stations Inc. have come to a mutually beneficial resolution to continue their longstanding relationship.  Both companies are committed to more meaningful and accurate measurement in local markets,” the statement reads. “We look forward to a strong and productive relationship going forward.”

Earlier this month, Fox signed a long-term agreement with Rentrak for local market ratings services for all of its 28 owned stations in 18 markets.

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Rentrak or Nielsen? Why Broadcasters Are Choosing Between the Two

nielsen_rentrakThe Wall Street Journal attempts to bring some clarity to the difference between Nielsen and Rentrak.

FOX’s announcement it was adding Rentrak to its 18 owned stations Wednesday may have left some wondering if Nielsen was on its way out.

WSJ reports, for now, the difference between the two may be as simple as national versus local.

Nielsen, which has long been the industry leader for TV research, still provides the ratings currency upon which national TV advertising is bought and sold. Nielsen collects that data through surveys of a sample of U.S. homes.

But broadcasters, which have complained that Nielsen’s numbers understate their true ratings, can use the deals with Rentrak to put pressure on Nielsen. Typically when broadcasters hire Rentrak they also keep using Nielsen. In the case of Fox Television Stations, an insider says it struck its deal with Rentrak as it negotiates a new contract with Nielsen, but say one has nothing to do with the other. Read more

Nielsen Responds to FOX’s Agreement with Rentrak

nielsen_304Yesterday we reported FOX Television Stations had signed an agreement with Rentrak to provide local news ratings for all of its owned stations.

Today Nielsen sent TVSpy a statement promising new products and in effect saying it’s going to keep on keeping on despite FOX’s deal with Rentrak.

Saying they had a “rich history” working with FOX on traditional, digital and qualitative media measurement, Nielsen said, “We continue to offer metrics, developed with world-class measurement science, upon which the media and advertising industries transact with confidence.”

Nielsen added it will unveil a new product in the fall, “which will roll mobile TV measurement into the television ratings, we will continue to adopt new measurement technologies and data sets as they improve to the point where they meet our high standards.”

FOX Owned Stations to Go With Rentrak

fox logo_304x200FOX Television Stations and FOX Stations Sales has signed a long-term agreement with Rentrak for local market ratings services for all of its 28 owned stations in 18 markets.

“We are happy to have immediate access to Rentrak’s Advanced Demographics data,” Jack Abernethy, CEO of FOX Television Stations, said in a statement. “More importantly, we expect this will accelerate the long overdue progress toward an accurate digital measuring system in local TV, one based on a census, not estimates, and one that measures all screens.”

“We are excited to welcome FOX as the first owned and operated Network TV group to go ‘all-in’ with Rentrak,” said vice chairman and CEO of Rentrak, Bill Livek. “We look forward to helping FOX grow their business using the power of Rentrak’s census-like measurements and our Advanced Demographics.”

Nielsen Expands Sample Sizes in Top Markets

neilsenNielsen is rolling out an expansion in local market sample sizes designed to “increase the stability of the ratings and add utility for customers by improving representation for hard-to-reach demographics,” the company announced today.

Dallas, Washington, D.C., Houston, Miami, and Denver will see an increase of 200 homes this year. Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta, and Phoenix will see an increase of 200 homes in 2015, and the top two DMAs — New York and Los Angeles — will add 300 homes next year.

According to Nielsen, the sample will expand by 200 homes in the 31 set meter markets over the next two years, representing a nearly 50% increase in sample size across the set meter markets.

“Nielsen is committed to continuous improvement of quality local television measurement now and into the future. With this supplemental expansion, our local media clients will see increased stability through expanded metered samples and electronic measurement to diary markets that never had metered samples,” EVP Managing Director Local Media Matt O’Grady said in a statement.

Last week, Boston ABC affiliate WCVB blamed irregularities in Nielsen samples for a recent drop in ratings.

More from Nielsen after the jump. Read more

WCVB Blames Nielsen for Ratings Drop

wcvb_304Boston ABC affiliate WCVB is telling its advertisers it’s not the station’s fault the ratings have dropped recently, it’s because the people who count the viewers are doing it wrong.

The Boston Herald reports WCVB’s GSM Andy Hoffman told station advertisers Nielsen included too many young people and New Hampshire residents in its sample.

“The Massachusetts segment of the DMA (designated market area) has become under-sampled while the New Hampshire segment has become over-sampled,” Hoffman wrote.

Channel 5 says its investigation also showed that households with viewers under 35 may have been over-represented, as well as houses that rely solely on broadband to deliver TV stations — most of which are in New Hampshire.

The increase in the size of the New Hampshire sample is a problem for Channel 5 because WMUR in the Granite State simulcasts the same programming as WCVB. And the increase in younger viewers is also unhelpful because everyone knows that kids get all their news and entertainment online! Read more

WTTG Morning Show Scores Ratings Win Against Networks

wttg_304WTTG‘s 7:00 a.m. hour has joined the growing trend of large local markets beating out network shows in the ratings race.

The Washington, DC, FOX owned station’s “FOX 5 News Morning at 7AM” took the top spot in April with a 1.89 rating in adults 25-54. Today on NBC owned WRC was second with a 1.76. Good Morning America on WJLA notched a 1.25 while CBS This Morning on WUSA had a .42.

For the same time period, “FOX 5 News Morning at 7AM” pulled in a 1.73 rating among adults 18 to 49, beating out Today on WRC with a 1.33. GMA on WJLA came in third with a .76 and CBS This Morning on WUSA trailed all with a .30.

Kansas City Tops in Super Bowl Ratings

seahawks super bowl_304x200The ratings are in for Super Bowl XLVIII, and interestingly enough, the leading market wasn’t Seattle or Denver: as the Seahawks defeated the Broncos 43-8, Kansas City drew the highest ratings, posting a 58.1 rating / 78 share, meaning 78% of TVs in use in the Kansas City market were turned to FOX affiliate WDAF.

Seattle was the second highest-rated market, posting a 56.7/92. Not surprisingly, it’s the market’s most-watched Super Bowl ever. The 12th man made up 92% of Seattle-Tacoma TVs tuned to FOX station KCPQ. Indianapolis, and station WXIN, where Broncos quarterback Peyton Manning played for 14 seasons, was third with a 53.9/74, followed by New Orleans, Tulsa, Las Vegas, Portland, Knoxville and Jacksonville. Denver, and station KDVR, was tenth with a 51.4 rating / 83 share.

It was the most-watched Super Bowl in the New York market since Superbowl XXI (Giants vs. Broncos) in 1987. The game, which was played at MetLife Stadium in East Rutherford, NJ and broadcast on Fox-owned WNYW, delivered a 50.5 in households, up +13% compared to WCBS’ coverage of the Super Bowl last year.

Nielsen to Announce Plans to Add Mobile Device Viewing to Ratings

nielsen_304Variety is reporting that shows watched on mobile devices like smartphones and tablets will soon be added to the Nielsen TV ratings.

Variety said the move will be announced next week and will happen next year.

Some advertisers are saying it can’t come soon enough, “The fact that (incorporating mobile viewing into TV ratings) is still a year off shows we’re not moving at the speed that marketers and consumers are,” said David Cohen, chief media officer for ad agency Universal McCann.

But Nielsen thinks it will help TV’s content providers account for viewers who were once thought lost. “Networks are starving for a number they can publish that really represents their audience not just on TV but across all platforms,” Eric Solomon, Nielsen’s senior VP of global audience measurement told Variety. “I think it will start changing the narrative that ‘people are not watching TV shows.’ It’s that they’re watching on different platforms.”

You can read the details by clicking here.

[TVNewsCheck]

Austin Moves Up Five Spots in Latest Nielsen DMA Rankings

The latest Nielsen DMA rankings shows good news for local TV stations in the U.S. The overall number of TV households increased by over 1.6 million TV homes this year from 114,173,690 to 115,810,740.

The biggest change in market ranking came from the Austin, TX market, which saw its DMA ranking rise from #45 to #40. Austin displaced Las Vegas which dropped from #40 to #42.

While the top ten saw an overall increase in TV Homes, their rankings remain unchanged. The top 20 rankings saw Phoenix and Seattle swap spots, though both had an increase in TV Homes. However, Phoenix saw more growth moving it up to #12 and dropping Seattle to #13. Also swapping spots were Cleveland-Akron and Orlando-Daytona Beach. Cleveland lost 610 households dropping it one spot to #19 while Orlando-Daytona Beach rose to #18.

The biggest winner in the rankings race was Lima, OH, which rose 12 spots from 199 to 187. See the list of the top 20 after the jump. Read more

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