From 7-9p.m., the Boston stations drew a combined 1.764 million viewers in a city that has 2.36 million TV households.

An additional 11% of Boston households were tuned in to coverage on CNN, Fox News and MSNBC from 7-9pm. TVNewser has the breakdown of the cable news ratings in Boston by network.

Here’s the ratings breakdown by station:

7:00-9:00 pm:

• WCVB (ABC): 10.4 rating / 23 share with 609,000 total viewers (10.5 / 22 with 259,000 A25-54)
• WBZ (CBS): 7.3 / 16 with 427,000 total viewers (7.1 / 15 with 175,000 A25-54)
• WHDH (NBC): 6.7 / 15 with 392,000 total viewers (9.1 / 19 with 226,000 A25-54)
• WFXT (Fox): 5.0 / 11 with 292,000 total viewers (6.9 / 15 with 171,000 A25-54)
• NECN: 0.8 / 2 with 44,000 total viewers (0.7 / 2 with 18,000 A25-54)

8:00-9:00 pm:

• WCVB: 11.0 / 23 with 645,000 total viewers (11.7 / 23 with 289,000 A25-54)
• WBZ: 7.6 / 16 with 447,000 total viewers (7.6 / 15 with 187,000 A25-54)
• WHDH: 7.1 / 15 with 417,000 total viewers (9.8 / 19 with 243,000 A25-54)
• WFXT: 5.9 / 12 with 345,000 total viewers (8.4 / 16 with 207,00o A25-54)
• NECN: 0.8 / 2 with 46,000 total viewers (0.7 / 1 with 17,000 A25-54)

 >More: For reference, an alert TVSpy commenter points out that 2012 Super Bowl between the New England Patriots and the New York Giants was watched by 56.7% of Boston households.

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The overall NCAA Tournament, broadcast on CBS Sports and Turner Sports, averaged a 7.2/15 in the metered markets, a tie for the highest overall average for the event in eight years. Ratings were up +9% compared to the 2012 Tournament. The game peaked at a 17.2/32 rating from 11:30-11:45pmET.

Louisville was the top-rated market: CBS affiliate WLKY posted a rating/share of 54.0/70. See the full list of the top five rated markets after the jump. continued…

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“Good Day,” anchored by Greg Kelly and Rosanna Scotto, had a +9% advantage among adults 25-54, averaging 115,100 viewers in the demo to the “Today” show’s 105,400 viewers. WNYW also had a +9% advantage among women 25-54, averaging 83,100 viewers to NBC’s 76,500.

Compared to the same month last year, “Good Day New York” is up +23% and “Today” is down -27% in the A25-54 demo in the nation’s largest market.

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WNYW

WCVB’s early morning newscast, which runs from 4:30 to 7 a.m. and leads into “Good Morning America,” was up double digits in both Total Viewers and A25-54 viewers compared to the same sweeps period last year, according to WCVB. The station’s 4:30 a.m. newscast had a 34% Total Viewer advantage over the second-place newscast, and beat all the competition combined in A24-54 viewers.

Additionally, ABC’s “Good Morning America” on WCVB widened its lead over NBC’s “Today” on WHDH. “GMA” on WCVB won the sweeps period, including the day when “Today” on WHDH was broadcast live from Boston.

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Newly-reunited co-anchors Rosanna Scotto and Greg Kelly led WNYW to a big win during the just-finished February sweeps period: “Good Day New York” beat NBC’s “Today” among younger viewers in the New York DMA.

The win is the first for Fox O&O  in the 7 a.m. – 9 a.m. time slot since the introduction of Local People Meters in 2003.”Good Day” averaged 112,500 A25-54 viewers, compared to the “Today” show’s 102,700. “Good Day New York” also beat “Today” among A25-54 women by +21% for the sweeps period.

“Today” remains on top in Total Viewers, averaging 253,000 to “Good Day”‘s 190,000. The NBC morning show also was also on top in the 9 to 10 a.m. hour.

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KABC-TV led the way, with 708,000 viewers, followed by KCBS (680,000 with a KCAL simulcast), KTLA (259,000), KNBC (221,000) and KTTV (169,000). KCBS said it was the station’s highest-rated 5 p.m. newscast since at least 2004 and was nearly five times the previous average so far this month.

The Times reports that ratings fell considerably when the local stations cut away from the Dorner standoff for President Obama’s State of the Union address.

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“KERO-TV is excited to be working with Rentrak,” said Steve Weinstein general manager of KERO. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”

Scripps initially signed up with Rentrak in August 2010 for its Detroit ABC affiliate WXYZ. In October 2012 Scripps added its ABC affiliates in Baltimore (WMAR), Cincinnati (WCPO), Cleveland (WEWS), and its West Palm Beach NBC affiliate WPTV.

Rentrak is a television ratings measurement service providing daily measurement of all national TV networks and local media markets in the United States. The service is the only fully integrated system of satellite, telco and cable TV viewing data available commercially.

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The deal is for WKOW, the ABC affiliate for Madison, WI, and Quincy’s Rochester, MN, stations, NBC affiliate KTTC and FOX affiliate KXLT.

“We have used Rentrak in the past for various studies outside of the traditional four sweeps and we have been pleased with their process and approach,” said Chuck Roth, director of business administration for Quincy. “They have been easy to work with and prompt with providing the information.  We felt the time was right to add their full service in two of our markets, and look forward to expanding our relationship with them.”

Rentrak, which provides a fully integrated look at satellite, telco and cable TV viewing data, signed its 200th TV station in November.

[TVNewsCheck]

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CBS Television Distribution

“We were more than happy to renew Phil; its ratings have improved,” Randa Minkarah, senior vice president of Fisher Broadcasting, told TVNewsCheck. “The advertisers like Phil, too. It’s a known quantity to them.”

CBS Television Distribution shows “Dr. Phil” averaging a 3.2 household rating giving it a 23 percent lead over its nearest competitor. continued…

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The study, conducted by consumer research company NPD, shows that six out of ten consumers who own a connected HDTV are watching what they call “Over the Top” video services through the TV instead of using the device to tweet, post on facebook or read books or magazines. The culprit?  Too much choice.

There are six or more types of devices bringing the Internet to HDTVs: the TV itself, video game consoles, Blu-ray Disc players, streaming media set top boxes, TiVo, and a few audio/video receivers. While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices. This is driving the availability of around two connected eco-systems on the same TV screen, leading to a confused user-experience as consumers have more than one way of accessing their favorite TV apps. continued…

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The new ratings system will allow TV stations to measure both who is watching their show and who is talking about it in the social media sphere, which may help advertisers and TV stations alike engage with their audiences more effectively.

“Twitter has become the world’s digital water cooler, where conversations about TV happen in real time,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.” continued…

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NBC affiliate WTMJ averaged an 11.3 during the debate, ABC affiliate WISN pulled in a 10.3, FOX affiliate WITI saw a 6.9 and CBS affiliate WDJT drew a 3.7.  A rating point in Milwaukee is equal to 9,100 households.

• Related, TVNewser: Debate Ratings: Most Channels Up From Round One, Fox News Poised to Tie Record Palin-Biden ’08 Debate

While the numbers may sound high, The Journal Sentinel offered a sobering comparison, while 293,000 Milwaukee households tuned in to Tuesday night’s debate, 473,000 watched the Green Bay Packers beat the Houston Texans on Sunday night.

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The decline in TV Homes reflects the trend across the U.S. with an overall drop of -475,620 households over a one year period.

The top 38 markets remained the same, with the shuffling beginning in market 39 as Grand Rapids-Kalamazoo-Battle Creek, MI moves up three spots from last year.

See the full rankings, including where your market stands, after the jump:

continued…

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“We’re going to No. 1,” Michaelsen said in a recent interview with the Cincinnati Enquirer. “That’s our goal.”

WCPO, perennially in second place behind CBS-affiliate WKRC, has overhauled its staff in recent months. In addition to a new news director, WCPO has a new general manager in Steve Thaxton, who was hired in March. continued…

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Super Bowl XLVI earned a 47.8 overnight rating, 7% higher than Super Bowl XLII when the Giants defeated the Patriots on Fox.  The rating is less than one percent behind the two highest rated Super Bowls–XLV (2011) between the Packers and Steelers on Fox and XXI (1987) between the Giants and the Broncos on CBS.

The game was the highest rated NFL game ever in the Boston market, pulling in a 56.7/81 overnight rating/share.  The Indianapolis market registered a 56.4/79 rating. continued…

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