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Ratings

‘Good Day New York’ Beats ‘Today’ Among Younger Viewers For Second Month Straight

It was another winning month for “Good Day New York”: the WNYW morning show has beaten NBC’s “Today” among younger viewers for the second straight month.

“Good Day,” anchored by Greg Kelly and Rosanna Scotto, had a +9% advantage among adults 25-54, averaging 115,100 viewers in the demo to the “Today” show’s 105,400 viewers. WNYW also had a +9% advantage among women 25-54, averaging 83,100 viewers to NBC’s 76,500.

Compared to the same month last year, “Good Day New York” is up +23% and “Today” is down -27% in the A25-54 demo in the nation’s largest market.

Strong Growth For WCVB’s Morning Newscast During February Sweeps

WNYW‘s “Good Day New York” isn’t the only local morning show that had a successful February sweeps period. Boston ABC affiliate WCVB showed significant growth during the sweeps period on its early-morning newscasts.

WCVB’s early morning newscast, which runs from 4:30 to 7 a.m. and leads into “Good Morning America,” was up double digits in both Total Viewers and A25-54 viewers compared to the same sweeps period last year, according to WCVB. The station’s 4:30 a.m. newscast had a 34% Total Viewer advantage over the second-place newscast, and beat all the competition combined in A24-54 viewers.

Additionally, ABC’s “Good Morning America” on WCVB widened its lead over NBC’s “Today” on WHDH. “GMA” on WCVB won the sweeps period, including the day when “Today” on WHDH was broadcast live from Boston.

A ‘Good Day’ For WNYW: Morning Newscast Beats ‘Today’ Among Younger Viewers

Newly-reunited co-anchors Rosanna Scotto and Greg Kelly led WNYW to a big win during the just-finished February sweeps period: “Good Day New York” beat NBC’s “Today” among younger viewers in the New York DMA.

The win is the first for Fox O&O  in the 7 a.m. – 9 a.m. time slot since the introduction of Local People Meters in 2003.”Good Day” averaged 112,500 A25-54 viewers, compared to the “Today” show’s 102,700. “Good Day New York” also beat “Today” among A25-54 women by +21% for the sweeps period.

“Today” remains on top in Total Viewers, averaging 253,000 to “Good Day”‘s 190,000. The NBC morning show also was also on top in the 9 to 10 a.m. hour.

Dorner Standoff Leads to Ratings Spike For LA Stations

Tuesday’s coverage Christopher Dorner standoff and shootout gave stations in Los Angeles a big ratings boost for February sweeps. Local stations at least doubled their usual viewership, according to the Los Angeles Times:

KABC-TV led the way, with 708,000 viewers, followed by KCBS (680,000 with a KCAL simulcast), KTLA (259,000), KNBC (221,000) and KTTV (169,000). KCBS said it was the station’s highest-rated 5 p.m. newscast since at least 2004 and was nearly five times the previous average so far this month.

The Times reports that ratings fell considerably when the local stations cut away from the Dorner standoff for President Obama’s State of the Union address.

Rentrak Signs Another Scripps Station

Rentrak Corporation announced it has signed Scripps Television owned KERO, the ABC affiliate in Bakersfield, CA to its multi-screen media measurement service.

“KERO-TV is excited to be working with Rentrak,” said Steve Weinstein general manager of KERO. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”

Scripps initially signed up with Rentrak in August 2010 for its Detroit ABC affiliate WXYZ. In October 2012 Scripps added its ABC affiliates in Baltimore (WMAR), Cincinnati (WCPO), Cleveland (WEWS), and its West Palm Beach NBC affiliate WPTV.

Rentrak is a television ratings measurement service providing daily measurement of all national TV networks and local media markets in the United States. The service is the only fully integrated system of satellite, telco and cable TV viewing data available commercially.

Rentrak Signs Three Quincy Stations

Rentrak Corporation announced a multi-year deal with Quincy Newspapers, Inc. to provide local TV ratings for three of its stations.

The deal is for WKOW, the ABC affiliate for Madison, WI, and Quincy’s Rochester, MN, stations, NBC affiliate KTTC and FOX affiliate KXLT.

“We have used Rentrak in the past for various studies outside of the traditional four sweeps and we have been pleased with their process and approach,” said Chuck Roth, director of business administration for Quincy. “They have been easy to work with and prompt with providing the information.  We felt the time was right to add their full service in two of our markets, and look forward to expanding our relationship with them.”

Rentrak, which provides a fully integrated look at satellite, telco and cable TV viewing data, signed its 200th TV station in November.

[TVNewsCheck]

Stations Re-Upping An Improved ‘Dr. Phil’

CBS Television Distribution‘s syndicated show, “Dr. Phil” is feeling the afterglow with local stations because of its resurgence in the ratings, according to TVNewsCheck.

“We were more than happy to renew Phil; its ratings have improved,” Randa Minkarah, senior vice president of Fisher Broadcasting, told TVNewsCheck. “The advertisers like Phil, too. It’s a known quantity to them.”

CBS Television Distribution shows “Dr. Phil” averaging a 3.2 household rating giving it a 23 percent lead over its nearest competitor. Read more

Study: Sometimes a TV is Just a TV

Despite a growing trend of connecting TV sets to the internet so viewers can watch TV and surf the web, a recent study shows consumers are using their new connected TVs to do one thing, watch TV.

The study, conducted by consumer research company NPD, shows that six out of ten consumers who own a connected HDTV are watching what they call “Over the Top” video services through the TV instead of using the device to tweet, post on facebook or read books or magazines. The culprit?  Too much choice.

There are six or more types of devices bringing the Internet to HDTVs: the TV itself, video game consoles, Blu-ray Disc players, streaming media set top boxes, TiVo, and a few audio/video receivers. While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices. This is driving the availability of around two connected eco-systems on the same TV screen, leading to a confused user-experience as consumers have more than one way of accessing their favorite TV apps. Read more

Nielsen and Twitter to Measure The Talk About TV Shows

In a nod to second screen viewing habits, where viewers interact with their laptops, tablets or smart phones while watching TV, Nielsen has partnered with Twitter to create the “Nielsen Twitter Rating.”

The new ratings system will allow TV stations to measure both who is watching their show and who is talking about it in the social media sphere, which may help advertisers and TV stations alike engage with their audiences more effectively.

“Twitter has become the world’s digital water cooler, where conversations about TV happen in real time,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.” Read more

Milwaukee Stations See Ratings Rise For Second Presidential Debate

The latest presidential debate proved more popular with viewers in Milwaukee than the first as 43,000 more households tuned in to watch Barack Obama and Mitt Romney square off a second time, according to the Milwaukee Journal Sentinel.

NBC affiliate WTMJ averaged an 11.3 during the debate, ABC affiliate WISN pulled in a 10.3, FOX affiliate WITI saw a 6.9 and CBS affiliate WDJT drew a 3.7.  A rating point in Milwaukee is equal to 9,100 households.

While the numbers may sound high, The Journal Sentinel offered a sobering comparison, while 293,000 Milwaukee households tuned in to Tuesday night’s debate, 473,000 watched the Green Bay Packers beat the Houston Texans on Sunday night.

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