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Ratings

Meredith Supports Ratings Based on Time Shifted Viewing

Meredith Corporation has joined the growing list of broadcasters who support the TVB analysis that Local Live + Same Day ratings are the most representative of the actual viewing audience.

“For an industry that’s ready to shift its attention to capturing all the impressions that are being accumulated on cross-platform devices, we need to first accept that time-shifting on television – the primary viewing device – is integral to how local viewing is done today,” said Paul Karpowicz, president, Meredith Local Media Group. “Without accounting for time shifting, we are leaving a significant number of impressions unaccounted for our advertisers, and that shortfall will only increase as the industry adds more time-shifting to the ratings standard.”

According to TVB in its July 2013 analysis, Live + Same Day ratings for the last broadcast season were within 5% of the national C3 ratings while Live Only ratings were 16% below C3.

ABC, CBS, NBC and Tribune so far have all issued press releases in support of TVB’s position on Live + Same Day Ratings.

Citing Weekend Numbers in NY, LA and Dallas, CBS Says Blackout Won’t Affect Ratings

With the CBS-Time Warner Cable dispute still underway, CBS is touting weekend ratings at its O&Os in New York, Los Angeles and Dallas, saying the blackout “will not present an overall ratings hardship.”

From Friday to Sunday, the late local news averages for WCBS in New York, KCBS in Los Angeles and KTVT in Dallas were up +9% in Total Viewers and +13% in the A25-54 demographic compared to the same period last week. The Friday to Sunday primetime averages for the stations in the ad-friendly A25-54 demographic is identical to the same nights the prior week, according to CBS.

The blackout affects 3.2 million Time Warner customers across the three markets. Citing “strong ratings growth” this summer and traditionally low viewership during the month of August, CBS says the “overall financial impact” of the blackout will be “negligible.”

Read the release from CBS after the jump. Read more

George Zimmerman Trial Ratings: WFTV, WOFL On Top in Orlando

Extensive coverage of the George Zimmerman trial has given Orlando stations — and their cable news counterparts — a ratings boost. Zimmerman is on trial in Sanford, Fla. for second-degree murder in the death of 17-year-old Trayvon Martin.

For the seven days of trial coverage from June 24 to July 2, ABC affiliate WFTV led the way in Total Viewers and households, delivering a 1.8 rating / 8.4 share and a 3.5 rating / 9.5 share, respectively. Fox O&O WOFL topped the competition in the A25-54 demographic with a 1.6 rating / 9.4 share. WOFL also leads in the A18-34 and A18-49 demographics.

All four stations are seeing ratings rise as the trial goes on, especially among younger viewers. For the same seven-day period from June 24 to July 2, WOFL was up +64% in the A25-54 demographic. WFTV was up +25%, while NBC affiliate WESH was up +20% and CBS affiliate WKMG was up +17%.

Ratings are after the jump. Read more

NBA Finals Score Near-Record Ratings With Miami Heat’s Game 7 Win

The Miami Heat’s win against the San Antonio Spurs in game 7 of the NBA finals delivered a 17.7 overnight rating, the second-highest rated NBA game in ABC history. The ratings peaked at 22.6 from 11:30 – 11:45pmET, during the game’s last five minutes.

With a 44.2 metered market rating on WPLG, the game was the highest-rated NBA game ever in Miami. In San Antonio, KSAT’s coverage of the game delivered a 46.4 metered market rating.

This year’s NBA finals averaged a 12.4 metered market rating, up +5% from an 11.8 for last year’s NBA finals.

‘Good Day New York’ Beats ‘Today’ Among Younger Viewers For Fourth Straight Month

For the fourth month in a row, WNYW morning newscast “Good Day New York” has beaten NBC’s “Today” among A25-54 viewers.

“Good Day” averaged 116,000 A25-54 viewers for the May sweeps period, compared to 114,800 viewers for “Today.” Compared to the year-ago sweep, “Good Day” is up +38% in the demo and “Today” is down -30%. This is the fourth straight month WNYW has topped NBC in younger viewers. “Good Day New York” was also on top during the February sweeps period.

“Today” remains on top in Total Viewers, averaging 284,000 viewers to WNYW’s 180,700 viewers.

68% of Boston Households Watch Local Coverage of Bombing Suspect’s Capture

Ratings for Boston stations were through the roof Friday night as all stations had wall-to-wall coverage of the manhunt for Boston marathon bombing suspect in Watertown. During the 8pm hour, when Dzhokhar Tsarnaev was taken into custody, 68% of Boston households were watching the four local network affiliates as well as local cable outlet NECN. Hearst-owned WCVB drew the most viewership.

From 7-9p.m., the Boston stations drew a combined 1.764 million viewers in a city that has 2.36 million TV households.

An additional 11% of Boston households were tuned in to coverage on CNN, Fox News and MSNBC from 7-9pm. TVNewser has the breakdown of the cable news ratings in Boston by network.

Here’s the ratings breakdown by station:

7:00-9:00 pm:

  • WCVB (ABC): 10.4 rating / 23 share with 609,000 total viewers (10.5 / 22 with 259,000 A25-54)
  • WBZ (CBS): 7.3 / 16 with 427,000 total viewers (7.1 / 15 with 175,000 A25-54)
  • WHDH (NBC): 6.7 / 15 with 392,000 total viewers (9.1 / 19 with 226,000 A25-54)
  • WFXT (Fox): 5.0 / 11 with 292,000 total viewers (6.9 / 15 with 171,000 A25-54)
  • NECN: 0.8 / 2 with 44,000 total viewers (0.7 / 2 with 18,000 A25-54)

8:00-9:00 pm:

  • WCVB: 11.0 / 23 with 645,000 total viewers (11.7 / 23 with 289,000 A25-54)
  • WBZ: 7.6 / 16 with 447,000 total viewers (7.6 / 15 with 187,000 A25-54)
  • WHDH: 7.1 / 15 with 417,000 total viewers (9.8 / 19 with 243,000 A25-54)
  • WFXT: 5.9 / 12 with 345,000 total viewers (8.4 / 16 with 207,00o A25-54)
  • NECN: 0.8 / 2 with 46,000 total viewers (0.7 / 1 with 17,000 A25-54)

 >More: For reference, an alert TVSpy commenter points out that 2012 Super Bowl between the New England Patriots and the New York Giants was watched by 56.7% of Boston households.

The Top TV Markets For NCAA Championship Game Viewing Were…

Louisville’s win over Michigan in the NCAA Championship game earned an average rating/share of 14.3/23 on CBS, up +18% compared to last year’s 12.1/19.

The overall NCAA Tournament, broadcast on CBS Sports and Turner Sports, averaged a 7.2/15 in the metered markets, a tie for the highest overall average for the event in eight years. Ratings were up +9% compared to the 2012 Tournament. The game peaked at a 17.2/32 rating from 11:30-11:45pmET.

Louisville was the top-rated market: CBS affiliate WLKY posted a rating/share of 54.0/70. See the full list of the top five rated markets after the jump. Read more

‘Good Day New York’ Beats ‘Today’ Among Younger Viewers For Second Month Straight

It was another winning month for “Good Day New York”: the WNYW morning show has beaten NBC’s “Today” among younger viewers for the second straight month.

“Good Day,” anchored by Greg Kelly and Rosanna Scotto, had a +9% advantage among adults 25-54, averaging 115,100 viewers in the demo to the “Today” show’s 105,400 viewers. WNYW also had a +9% advantage among women 25-54, averaging 83,100 viewers to NBC’s 76,500.

Compared to the same month last year, “Good Day New York” is up +23% and “Today” is down -27% in the A25-54 demo in the nation’s largest market.

Strong Growth For WCVB’s Morning Newscast During February Sweeps

WNYW‘s “Good Day New York” isn’t the only local morning show that had a successful February sweeps period. Boston ABC affiliate WCVB showed significant growth during the sweeps period on its early-morning newscasts.

WCVB’s early morning newscast, which runs from 4:30 to 7 a.m. and leads into “Good Morning America,” was up double digits in both Total Viewers and A25-54 viewers compared to the same sweeps period last year, according to WCVB. The station’s 4:30 a.m. newscast had a 34% Total Viewer advantage over the second-place newscast, and beat all the competition combined in A24-54 viewers.

Additionally, ABC’s “Good Morning America” on WCVB widened its lead over NBC’s “Today” on WHDH. “GMA” on WCVB won the sweeps period, including the day when “Today” on WHDH was broadcast live from Boston.

A ‘Good Day’ For WNYW: Morning Newscast Beats ‘Today’ Among Younger Viewers

Newly-reunited co-anchors Rosanna Scotto and Greg Kelly led WNYW to a big win during the just-finished February sweeps period: “Good Day New York” beat NBC’s “Today” among younger viewers in the New York DMA.

The win is the first for Fox O&O  in the 7 a.m. – 9 a.m. time slot since the introduction of Local People Meters in 2003.”Good Day” averaged 112,500 A25-54 viewers, compared to the “Today” show’s 102,700. “Good Day New York” also beat “Today” among A25-54 women by +21% for the sweeps period.

“Today” remains on top in Total Viewers, averaging 253,000 to “Good Day”‘s 190,000. The NBC morning show also was also on top in the 9 to 10 a.m. hour.

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