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Spanish Language

CNN Latino Expansion Part of Aggressive Plan

TVSpy reported Tuesday on CNN Latino’s expansion to Phoenix, New York, Orlando and Tampa after being on air in Los Angeles for a little over two months. Our colleagues over at FishbowlLA did some further digging on the new venture and spoke with Cynthia Hudson, senior vice president and general manager of CNN Español and Hispanic Strategy for CNN/U.S. to find out what’s behind the move.

>RELATED: FishbowlLA: Network Exec Thrilled with CNN Latino’s Early SoCal Success

Hudson told FishbowlLA the expansion of CNN Latino, which debuted in Los Angeles on KBEH-DT digital channel 63 January 28, is part of an aggressive three year expansion plan.

The CNN Latino executive also talked about some of the successes and surprises she’s discovered along the way. “Everybody knows that Latinos have been over-indexing on use of mobile and other kinds of devices,” said Hudson. “What’s fascinating to me is that we’re getting some big spikes on our Facebook, Twitter and fan pages, and it’s coming in large part from LA.”

“The other surprising thing is the acceptance of the new show that we’re producing with Elisabeth Espinoza [also with KTLA],” she continues. “CNN Latino is very young, but when you start beating some of the players, in demos like men/women 25-to-54, that’s not what we expected, so soon.” Read more

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CNN Latino Expands to Four More Markets

CNN Latino, the syndicated Spanish language programming block made for the U.S. Hispanic market, is expanding to New York, Phoenix, Orlando and Tampa.

“We are so fortunate to be in a strategic partnership with TMA-TIG and their first group of stations, which will allow for a rapid expansion of the CNN Latino branded programming block across the east coast of the U.S., and to have a relationship with Lotus Communications in their heritage Phoenix station,” said Cynthia Hudson senior vice president and general manager of CNN en Español and Hispanic Strategy. “We believe that CNN Latino programming is a great alternative to the current offering of Hispanic broadcast content in the U.S.”

The stations picking up the programming are WBQM-LD Channel 3 in New York, WATV Channel 47 in Orlando, WTAM Channel 30 in Tampa and Phoenix low power station KPHE Channel 44. In addition to its Los Angeles station, CNN Latino now reaches nearly a quarter of Latino households nationwide. Read more

WFTV Adds Spanish Language Channel

Orlando ABC Affiliate WFTV has signed a deal to air Spanish language TV network MegaTV on its 9.2 channel beginning Monday, January 28.

“We are excited about our new partnership with MegaTV and pleased to be able to offer Hispanic viewers in Central Florida a fresh alternative, as a new and unique source of Spanish-language programming which includes terrific shows produced daily in Puerto Rico,” said Miguel Rivera, WFTV station manager and general sales manager. “Mega’s innovative brand of entertainment programing added to the credibility and resources of WFTV 9, the local television news leader is indeed a powerful combination.” Read more

WTHR Launching Spanish Language Webcast

Indianapolis NBC-affiliate WTHR is launching a local Spanish language news webcast today.

Anchored by Marco Dominguez and Rossina Lazaneo (pictured), the webcast will be taped in the WTHR studios and provide the typical mix of news, weather, and sports.  It will “air” every weekday on WTHR.com.

“The Hispanic population continues to grow in Indianapolis, so we’re extremely pleased to be able to provide this valuable newscast on the web,” said WTHR president and general manager John Cardenas. Read more

Jose Cancela Rejoins Telemundo as GM of KVEA

Jose Cancela has been named general manager of KVEA, the Telemundo station in Los Angeles. The move marks a return to Telemundo for Cancela, who was president and chief operating officer of their station group from 1992 to 1998.

“We are excited to welcome Jose back to Telemundo,” current station group president Ronald Gordon said in a statement. “His leadership skills, extensive broadcasting and operational experience, as well as his deep knowledge and understanding of the U.S. Hispanic audience will be a tremendous asset to KVEA.”

Cancela has vast experience across Spanish language stations. His career began at Univision in 1984 as an account executive at Miami’s WLTV before taking on several other  management positions across Univision stations. He joins KVEA from Hispanic USA Inc., a market resource firm in Miami that he founded in 2004. In 2003, Cancela was a candidate for mayor of Miami-Dade County; his campaign ended in 2004.

Univision’s WUVC Launches Spanish Language Newscast in Raleigh-Durham

Beginning August 29, Univision’s WUVC is bringing a 30-minute daily Spanish-language broadcast to Raleigh-Durham.

According to Univision, the program will be the first of its kind in North Carolina. “We are excited to bring to the area’s rapidly growing Hispanic population the first Spanish language daily newscast,” Univision senior vice president Luis Fernandez-Rocha said in a statement. “Our viewers and constituents rely on Univision 40 for news coverage that will inform and empower their families and communities on decisions that impact them.”

The broadcast will be anchored by Jaime Zea and Edwin Pitti and will air at 6 p.m. on weekdays. According to Univision, Raleigh-Durham is one of the fastest-growing Hispanic markets in the US, with the adult population growing 533 percent from 2001 to 2011.

KUSA Partners with Telemundo for Spanish Newscasts

In Denver, Gannett-owned KUSA is set to begin producing two new Spanish language newscasts that will air on local Telemundo station KDEN.

The newscasts, which will be shot at the KUSA studios, will air weekdays at 5:30 and 10 p.m. beginning October 3rd. Anchors have not yet been named.

“We’ve been working on this for several months,” KUSA news director Patti Dennis said during KUSA’s noon newscast today (video inside). “Knowing that the Spanish language community has only one choice for Spanish language news in Denver, this will give us an opportunity to take 9News and the Telemundo brand and put it together in a weekly evening and late newscast for the Spanish-speaking audience.”

Univision-affiliate KCEC currently airs a local newscast at 5 and 10. Read more

Univision Annouces New VP-GM of Chicago Stations

Univision announced the appointment of Carlos San Jose as vice president and general manager of its Chicago-area stations today.

San Jose will take over operations at Chicago’s Univision station WGBO. He will also be at the helm of another Chicago-area Univision station, WFXT, that focuses on entertainment programming. San Jose, who began his career in radio, has worked for more than two decades in the Spanish-language media market.

“We are thrilled to have a veteran media executive with over 25 years experience in both Spanish- and English-language radio and television on board,” said Ramon Pineda, senior vice president and regional director of Univision.

“This is an exciting opportunity to be charged with managing two stations in this incredibly important market,” said San Jose. “I look forward to taking on this challenge.”

Univision Taps Sandra Thomas to Oversee News, Officially Appoints Marco Flores KMEX News Director

Univision announced today that TV news veteran Sandra Thomas (right) has been appointed senior director of local and affiliate news, a new position in which Thomas will oversee all news content for Univision affiliates.

“Sandra has left an indelible mark in the news business,” said Daniel Coronell, vice president of Univision News, describing Thomas as “a consummate news professional with a zest for not only getting the story first, but making sure the reporting is completely accurate.”

Since 1997, Thomas has served as news director of Univision’s KDTV in San Francisco in addition to working as Univision Television Group’s news operations group regional news director supervisor.

The company also announced that it named Marco Flores news director at Los Angeles’s KMEX, a station where Thomas worked earlier in her career. Flores, who previously served as news director for Univision’s KTVW in Phoenix, had been working as KMEX’s interim news director since December.