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TV Music Maker Helps Give Kids Gift of Music

If you’ve worked creative services at any local station, chances are you’ve used some cuts from Stephen Arnold Music.

Arnold, along with some other musicians in Dallas made an album called “The Six Strings of Christmas” to help put instruments in the hands of kids who can’t afford them.

“There are many statistics that show that the kids that are involved in music have 52% better chance of going to college,” Stephen Arnold, of Stephen Arnold Music, said.

For every album sold, 100 percent of the proceeds go to “Little Kids Rock” It’s an organization “dedicated to ensuring that every student has the opportunity to unlock his or her inner music-maker.”

From the website:

Little Kids Rock trains public school teachers and donates all of the instruments, curricular resources and support they need to ensure that their kids receive the right to rock! What makes Little Kids Rock different is that they do more than just donate instruments like guitars, drums and keyboards; they build lasting music programs that focus on teaching kids to perform, improvise and compose the popular music genres that they already know and love, like rock, pop, blues, hip-hop, country, reggae and R&B.

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‘TV Liberation Tour’ Reminds People TV is Still Free, Gives Away 1,000 Free Antennas

TVLiberationTourIn an effort to remind consumers they don’t need to pay for cable to watch local TV, Antennas Direct, TVFreedom.org and LG Electronics plan to give out thousands of digital TV antennas across the country.

“About 80 percent of the population doesn’t even know digital TV exists and that you can get it just from an antenna,” Antennas Direct president Richard Schneider told WUSA at the event’s kick-off in Washington, D.C. “So the whole point of this is to help people who are struggling with their bills and maybe are worried about their finances and hopefully save maybe about $2,000 a year.”

The tour plans to reach consumers in 50 cities across the country this year. You can watch WUSA’s story about it after the jump.

“The multi-city tour will remind people that all of this programming is available free of charge with an antenna and that local broadcast TV continues to offer tremendous value to television viewers across America,” TVFreedom.org spokesperson Robert Kenny said in a statement. Read more

Head of ABC Owned Stations Says User Generated Video to Increase

ABC_304During a keynote interview at LiveTV:LA Rebecca Campbell, president of the ABC Owned Television Group, said her stations promote the use of user generate content and thinks its use will only increase.

TVNewsCheck reports, Campbell told the audience, “Many of our stations brand themselves as ‘Eyewitness News’ and they’ve begun encouraging viewers to become an eyewitness and send in video when they see news,” adding, “We’re their station of choice and they like to be engaged with us.”

Campbell defined user generated video as everything from “breaking stories to photos of local kids on the first day of school or Halloween.”

Former WPIX News Director Gives Tips on Building A Successful News Operation

control roomMark Effron, who was news director at WPIX in New York until October, has written a piece for TVNewsCheck giving advice on how to build a successful news operation.

Effron has worked at everything from VP of News for Graham Media (Post-Newsweek) to EP of a show on public radio. “Each of those positions afforded me the opportunity to look at content and presentation and distribution through a changing series of lenses,” said Effron.

In the article, he gives 13 tips. Here are his Top Five:

1. As ever, know your audience. The days of one-size-fits-all journalism are over. Targeting journalism for a public radio audience, as I did for The Takeaway is no different in concept than targeting journalism for a local news audience.

2. Spend good money on good research. Don’t go cheap. Micro-targeted research is much better than off-the-rack research. Read more

Stephen Arnold Music Selling Original Documentary to Local Stations

At least 64 local stations across the country will be celebrating Black History Month in February 2015 with an original documentary called The Journey – 450 Years of the African-American Experience, created by Stephen Arnold Music’s new branding division, Sam2.

This is the first time the music production company is dipping its toe in original content, and it looks like it’s already paid off. With local stations more cash-strapped than ever, it’s no wonder they’re looking elsewhere for original content to boost their ratings. Could this be a trend for small stations in the future? Sam2′s syndication success suggests so.

The company originally created the documentary for the city of St. Augustine, Fla, since it focuses on the role that free African-Americans played in the founding of the city. The doc is now being syndicated to stations across the country. Some are airing it as a “special,” while others are using edited versions of it as part of their show. Stations also have the option of buying The Journey and giving it to local schools for free.

“We are extremely proud to present ‘The Journey – 450 Years of the African-American Experience’ as the first Sam2 production,” Chad Cook, vice president and creative director of Stephen Arnold Music, said in a statement. “This enlightening documentary perfectly embodies the promise of Sam2: provide stations with a unique resource to engage their viewers, and can connect with their community in powerful new ways.”

Broadcasters Warn Lawmakers Over Concerns About STAVRA

broadcastersThe Hill reports, representatives of ABC, NBC, CBS and FOX affiliates wrote to the Senate Commerce Committee to warn that despite the loss of “Local Choice” from the bill, STAVRA still has elements that “would undermine free access … to high quality national network and local broadcast television programming.”

In particular, the stations are concerned about changes made to the system for beaming broadcast channels onto people’s cable and satellite packages, known as “retransmission consent” agreements.

The bill, they wrote, “asserts unprecedented extension of [Federal Communications Commission] regulatory authority over private marketplace negotiations” and unfairly singles out broadcast companies for new limits. Read more

A La Carte Dropped from STAVRA Bill

tv_304Deadline Hollywood reports broadcasters may be breathing a bit easier this week after a provision allowing consumers to pick which broadcast networks they want to pay for, called “Local Choice,” has been dropped from the Satellite Television Access and Viewers Rights bill.

Senate Commerce Committee Chairman Jay Rockefeller (D-WVa.) and John Thune (R-SD) agreed to remove the a la carte provision from the bill, saying it deserves more discussion.

The National Association of Broadcasters, which led the opposition, said it’s “thankful” that the committee recognized “the unintended negative consequences this measure would have had on localism, broadcasters and our millions of viewers.” It feared that stations would lose revenue if satellite customers could decline to pay for them — perhaps by supplementing their pay TV service with an antenna to pick up local over-the-air signals for free.

National Journal boils down both sides of the issue nicely.

The proposal wouldn’t have affected cable channels like ESPN, but it would have required broadcast networks like Fox, NBC, and CBS to set individual prices for their channels. Consumers could then choose which ones they wanted to pay for in an “a la carte” pricing system instead of the channels being part of larger bundles.

Supporters of Local Choice argued it could have helped consumers cut their skyrocketing cable bills.

But broadcasters launched a lobbying blitz against the proposal, warning it would limit access to local news during emergencies. They also argued that it would be unfair to impose an “a la carte” system on local broadcast stations but not little-watched cable channels like TruTV. Read more

Fox Television Stations Close Deal with Google and Vindico

Fox-2Fox Television Stations have closed a deal with Google’s DoubleClick Ad Exchange and Vindico to monetize web videos across their O&O group. The Fox Television Stations say they will now have the power to target their ads to specific segments of their online audience.

“Our partnership with Google and Vindico will bring impactful, brand-safe local impressions to a broader marketplace, ”Joe Oulvey, executive vice president of Fox stations sales, said in a statement.

“We’re excited about the promise of programmatic technology to dramatically grow the marketplace for premium video, display and mobile,” added Laurent Cordier, managing director of partner business solutions at Google. “Having top-tier players like Fox TV embrace this model is great for the entire ecosystem, and we’re happy to partner with them as they make this shift.”

TV is For Your Golden Years

tvset_304The Washington Post reports a study by media analyst Michael Nathanson of Moffett Nathanson Research reveals watching “your programs” on TV is for old people, while the internet is for the youngsters.

The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier. Audiences for the major broadcast network shows are much older and aging even faster, with a median age of 53.9 years old, up 7 percent from four years ago.

These television viewers are aging faster than the U.S. population, Nathanson points out. The median age in the U.S. was 37.2, according to the U.S. Census, a figure that increased 1.9 percent over a decade. So to put that in context of television viewing, he said TV audiences aged 5 percent faster than the average American. Read more

Gannett to Split Broadcasting and Newspaper Businesses

gannett logoIn the third such transaction in less than a week, Gannett is the latest company to announce it is splitting its publishing and broadcasting businesses into two separate companies. Speculation of the breakup has been brewing since earlier this year, when Bloomberg reported Gannett was one of the last media holdouts to shed its slower-growing publishing business.

Gannett’s Broadcasting and Digital company, which has yet to be named, will remain headquartered in McLean, Virginia, and will trade on the NYSE. Gracia Martore will continue as CEO.

Earlier this year, Gannett announced it was acquiring the 6-station London Broadcasting portfolio for $215 million. That came just months after it completed the acquisition of the 20-station Belo TV station group for $2.2 billion. Belo itself had split its TV and newspaper businesses in 2007.

“These acquisitions, combined with our successful initiatives over the past 2-1/2 years to strengthen our Publishing business, make this the right time for a separation into two market-leading companies,” Martore said. The deal is expected to be complete by mid-2015.  Read more

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