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Wilkes Barre-Scranton

Dunder Mifflin’s Scranton-Only Super Bowl Ad

If you’re planning on watching the Super Bowl in Scranton this weekend, you’ll see a commercial that the rest of the country won’t.

Paper company Dunder Mifflin is airing a 30-second spot (watch it below) only in the Scranton-Wilkes Barre market, on CBS affiliate WYOU. The Dunder Mifflin brand name was made famous as the fictional company in NBC’s “The Office,” which takes place in Scranton. Staples manufactures a line of paper with the Dunder Mifflin name under license from NBC’s parent company, Comcast.

The one-market ad buy is similar to a tactic used by Old Milwaukee beer last year. The ad, featuring Will Ferrell, aired only on KNOP in North Platte, Neb.

To watch more of this year’s Super Bowl ads, visit our sister site, AgencySpy.

WNEP Reports on Child Sex Charges Against Anchor’s Husband: ‘This is a very difficult night for us here’

Scranton ABC affiliate WNEP offered a candid look at a story that hit very close to home on Wednesday’s evening newscast (video above).

“This is a very difficult night for us here at the news station,” anchor Scott Schaffer said. “We learned this afternoon that Mark Kandel, the husband of Newswatch 16′s Marisa Burke, was arrested on charges of sex abuse involving a minor.” Read more

First on Scene: WNEP Anchor Remembers Flight 93

WNEP anchor Jon Meyer remembered being the first reporter on the scene of the crash of Flight 93 on September 11, 2001.  Speaking this weekend at a memorial service at the Shanksville, PA field where the plane went down, the anchor for the ABC affiliate in Scranton, shared his memories of that day with a large crowd that included victims’ families, according to the Citizens’ Voice.

 ”My first words were, ‘The only way to describe this scene is haunting,’” Meyer recalled Monday. “I could hear it in my voice all these years later, knowing I stood right next to where so many people died.”

Meyer said, at the time he was a 24-year old reporter working for WJAC in Johnstown.

Read more

WNEP Opening Wyoming Valley Newsroom

Scranton ABC-affiliate WNEP is opening a Wyoming Valley newsroom next month.

The high-definition broadcast facility will be located in Wilkes-Barre, and will be the home base for coverage of the Wyoming Valley, WNEP said in a statement. The station has two other newsrooms, located in the Poconos and in Central Pennsylvania.

“WNEP is committed to covering the news from across our entire viewing area,” WNEP president and general manager Chuck Morgan said in a statement. “We believe the addition of a permanent  newsroom in Wilkes-Barre will enable us to deliver even better news coverage to this very important part of our market.”

Bears Invade WNEP During 11 p.m. Newscast

WNEP had some unexpected visitors during its 11 p.m. newscast on Monday.

Just before meteorologist Kurt Aaron was to appear live from the station’s weather backyard on Monday night, four bears (one mother and three cubs) descended on the outdoor space.

“I ran like I stole something,” Aaron said during the newscast, after seeking safety indoors. “No offense, but I don’t want to be doing the weather with four bears.” Video inside… Read more

WBRE-WYOU Adds Newscasts, Debuts New Set

WBRE-WYOU in Scranton debuted a new, high-definition set and two new newscasts this week.

Nexstar announced in February that it would be investing significantly in its Scranton duopoly ahead of the switch. The station was outfitted with new HD cameras, a redesigned studio, enhanced forecasting and weather presentation tools, and upgrades for master control.

The debut of the new set corresponds with the launch of noon and 7 p.m. newscasts on WYOU this week. [Via Newscast Studio]

James DePury Named News Director at WBRE

James DePury has been named news director at WBRE, the NBC-affiliate in Scranton-Wilkes Barre, Nexstar Broadcasting announced today.

DePury was most recently the 11 p.m. producer at WGAL, the NBC-affiliate in Lancaster, PA. Prior to that, he was news director at WPMT, the Fox-affiliate in the same market.

“He brings a creative and fresh approach to our operations, intimate knowledge of the region, the state of Pennsylvania and paramount focus to the concerns and issues our viewers face every day,” WBRE VP-GM Robert Bee said in a statement. Read more

Scranton’s WBRE-WYOU Set to Launch in HD

Starting in April, newscasts on WBRE-WYOU, Nexstar’s Scranton duopoly, will be in high definition, the company announced today.

The HD newscasts will launch following “significant investments” in the studio and and production equipment, according to a Nexstar statement. The station was outfitted with new HD cameras, a redesigned studio, enhanced forecasting and weather presentation tools and HD upgrades for master control operations.

CBS-affiliate WYOU will also get two additional newscasts, at noon and 7 p.m. on weekdays, as part of the expansion. In a statement, Nexstar said the changes demonstrate “unwavering dedication to delivering an exceptional experience.”

Video: WNEP Weathercaster Tells Viewers He Maybe Doesn’t Like His Co-Workers

WNEP weathercaster Joe Snedeker stopped his morning forecast Wednesday to respond to a couple of angry emailers who apparently wanted colder weather. Snedeker informed viewers that he, personally, enjoyed warm weather, before launching into a disjointed monologue that included the admission that he maybe doesn’t like all of his co-workers (video inside).

“I like it warm, I like snow. That’s just my stupid opinion,” Snedeker told viewers, before referring to his morning colleague, anchor Mindi Ramsey. “I’m a person. I like Mindi. Maybe off-screen I don’t. Maybe I have other colleagues here that I don’t like.” Read more

Robert Bee Named GM of WBRE-WYOU

Robert Bee has been named vice president and general manager of WBRE in Wilkes-Barre-Scranton.  In addition to overseeing the Nexstar Broadcasting-owned NBC-affiliate, Bee will be in charge of WYOU, the market’s CBS-affiliate, based on a joint operating agreement between Nexstar and Mission Broadcasting, which owns WYOU.

Bee has spent the last 18 years working in Pennsylvania broadcasting.  Most recently, he served as director of sales at WTAE in Pittsburgh.  He is replacing Louis Abitabilo, who is retiring.

“Bob has a long-term record of generating exceptional results through his experience and leadership,” Nexstar executive vice president Tim Busch said, in announcing the move.  “He brings to his new position an impressive background in all aspects of our business, having led teams that delivered compelling and effective marketing solutions for local and national advertisers.” Read more

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