Betty Ellen Berlamino was named senior vice president and director of sales for CBS Television Stations, where her main responsibility will be to work with CBS local media to drive revenue growth.

Berlamino comes from WPIX, where she has worked for 17 years. She was the president and general manager from 2000-2010.

President of CBS Television Stations Peter Dunn said that Berlamino’s experience with WPIX will be an asset. “”We look forward to having her work with all of our local sales teams and, given her experience leading the nation’s largest affiliate of The CW, we know that she will be especially helpful when it comes to sharing best practices with our CW stations.”