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Cincinnati Rivals Both Claim to Be #1

In a classic case of sweeps spin, rival Cincinnati stations WLWT and WKRC are both claiming to be #1 in the mornings.

In WLWT’s press release, president and general manager Richard Dyer boasted that the NBC-affiliate “is once again proving to be the Tri-State’s choice for how to wake up in the morning.”

Across town, Les Vann, Dyer’s counterpart at WKRC, proclaimed that his CBS-affiliate is “proud to once again be the market leader,” with “Good Morning Cincinnati” claiming the top spot in the morning.

So who’s really #1? Well they both are, to an extent.

WLWT finished in the top spot at 4:30 a.m. as well as 6:00 a.m. in Adults 25-54, while WKRC was #1 in Adults 25-54 from 5:30-7 a.m. Everyone’s a winner! [Via John Kiesewetter]

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