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Archives: May 2010

Gregorian Named Chief of Marketing at Warner Bros. TV

The Wrap

Lisa Gregorian, Warner Bros Lisa Gregorian has been promoted to executive VP and chief marketing officer for the Warner Bros. Television Group.

In her new role, she will continue to oversee the studios worldwide television marketing team and work closely with television networks and stations worldwide to promote and market television properties.

Additionally, Gregorian and her team will collaborate with Warner Home Video to secure production-related materials that will be incorporated into series subsequent home video releases. More…

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Fox News Radio to Debut Kilmeade Show

Mediaweek

Brian Kilmeade Fox News Radio is set to debut Tuesday (June 1) a new nationally syndicated talk show hosted by Brian Kilmeade, co-host of Fox & Friends, the cable network’s morning program.

Kilmeade and Friends replaces Brian and the Judge, co-hosted by Judge Andrew Napolitano, who is expected to be getting a new show on the Fox Business Network. The Judge’s last day on Brian and the Judge was May 21.

Kilmeade and Friends will air in the same time slot as Brian and the Judge, broadcast live daily from 9 a.m. to Noon. The show is also inheriting the 87 affiliates that cleared the former program. More…

WPXI’s Morning News to Start at 4:30 a.m.

Pittsburgh Post-Gazette

WPXI logo If WPXI‘s morning anchor team looks sleepy next week, there’s good reason. Beginning Tuesday, Channel 11 will move up the start of its morning news from 5 to 4:30 a.m. weekdays — making WPXI the first local station to have a regularly-scheduled newscast starting before 5 a.m.

Morning has been the one reliable growth area in local news for the past decade. In April, WPXI shifted the start time for its Sunday morning news from 7 a.m. to 5:30 a.m. Pittsburgh’s morning news ratings have grown more competitive in recent months as KDKA has begun to stir from its perpetual cellar-dweller position

“There’s an audience out there that we believe is looking for news, weather and traffic at 4:30 in the morning,” said WPXI news director Mike Goldrick. More…

Milwaukee Anchor Staying with WITI, Switching Newscast

OnMilwaukee

Katrina Cravy If you missed Katrina Cravy‘s big announcement on last night’s 10 p.m. newscast, she’s staying at Channel 6 (WITI).

She’ll be hosting the Fox station’s new 9 a.m. show. Cravy will continue doing Contact 6 consumer reporting.

“It’s gonna be me and a few other people,” she said. “It’s gonna be a blast for people like me who love to talk and be in the know about everything. It’s gonna be smart and a local show where we’ll be interacting with you live and having fun.” More…

ABC Affiliates Want 10 P.M. Hits

Broadcasting & Cable

ABC Some 175 stations are represented at the ABC affiliates meeting Tuesday and Wednesday (May 26) in Los Angeles, where they vowed to work with the network on issues affecting both parties, such as keeping free over the air television viable and halting the migration of big-ticket sports to cable.

New affiliates board chairman Bill Hoffman said the stations body and the network see eye to eye on most big issues. “We want to keep engaged in problem solving with the network,” he said before Wednesday’s afternoon session, “in a way where we both emerge stronger and better equipped for the changing world ahead of us.”

Hoffman runs Cox’s leading WSB Atlanta. He succeeds Darrell Brown atop the affiliates board, a two-year assignment. More…

In Columbia, Last Call for WLTX’s Sports Director

The State

Bob Shields Players rarely know when to walk away from their sport. The same can’t be said about Bob Shields, the WLTX-19 sports director, who is walking away from sports.

He’s leaving the game of sports reporting how the great running back Barry Sanders left the game of football: on his own terms. Today is his last day after almost 30 years at the station.

Shields, 50, will become the vice president of Life Careers, a career management firm. He said hes leaving because of personal and professional reasons. More…

Glazer Straddles Jobs as N.F.L. Reporter and Trainer

The New York Times

Jay Glazer To football fans, Jay Glazer is the shaved-headed, goateed N.F.L. reporter for Fox Sports.

To some of the league’s players, he is their mixed martial arts trainer.

Earlier this month, Glazer’s worlds intersected vividly when one of his clients, Brian Cushing, a Houston Texans linebacker, tested positive for a banned substance and was suspended for four games.

Glazer posted a Twitter message about his pique at Cushing for not telling him about the test in September, then posted an article about the suspension on FoxSports.com. More…

CNBC Shuffles Schedule for New Faber Show

Business Insider

David Faber CNBC is about to shakeup its lunchtime programming.

Starting Monday, June 7, David Faber will host “Strategy Session” at 12 p.m., a new show we first reported on back in April, and that the network officially announced earlier this week.

“Strategy Session” will be followed by an extended half-hour version of “Fast Money Halftime Report.”

This means that the current 12 p.m. show, “Power Lunch,” is getting 60 minutes lobbed off the two-hour slot it has enjoyed since Jan. 26, 1998 More…

Anchor’s Quick Move to Candidacy Raises Ethics Questions

TVSpy

Robyne Robinson It seems like just yesterday that Robyne Robinson, the new candidate for Minnesota lieutenant governor, was anchoring newscasts for Minneapolis-St. Paul’s Fox-affiliate. Oh, wait, that’s because it was yesterday.

In what has been a remarkably quick career transition, Robinson went from bidding farewell to KMSP on Wednesday to greeting a crowd of campaign supporters on Thursday. Democratic gubernatorial candidate Matt Entenza introduced his new running mate on Thursday, exclaiming via Twitter “It’s my distinct pleasure to announce Robyne Robinson as my choice for lieutenant governor!”

While many can marvel at Robinson’s ambition and drive, some Minnesota journalists are questioning the ethics of the move, considering that Robinson was still employed as a news anchor when it became evident that she would run for political office.

Neil Justin of the Star Tribune criticized KMSP for allowing Robinson to stay on after news broke of her potential role in Entenza’s campaign: “The minute she said openly that she’d think about it should have been the minute Fox officials thanked her for her service and showed her the door.” More…

While David Brauer of MinnPost puts the ethical onus on Robinson: “Someone with honor would’ve taken herself off the air (or loudly tried to) the moment she seriously considered an offer to become a politician.” More…

VIP Storytelling

There are three keys to storytelling that every reporter should follow. Every reporter should think VIP when producing his or her story.

Visuals
Television news is all about pictures, so the visuals should be considered front and center. In fact, if you don’t have the pictures, think about whether the story is even worth doing. Some stories obviously transcend this, but if it’s not a visual story and you have other options, you might want to choose something else.

Once you have decided to cover the story, then consider what the visual will be and write to those pictures as specifically as possible. See it, say it. Describe what the viewers are seeing. Look at your pictures before writing the story. Words must match the pictures or the viewer will get confused.

Involvement
Viewers want to know that you are out on the streets covering the story. They want to see you outside the station gathering the news. Involve yourself in the story in a way that helps explain the story. Do something in your standup that shows the viewer something interesting. If someone shot at a house, walk up to it and show where the bullet holes went in. If the playground is being closed because of aging equipment, show the rust on the teeter-totter. If the storm knocked down a tree, show how it just missed the propane tank on the barbeque grill.

People
Find interesting people upon which to focus the story. Most officials are boring. Viewers can identify with regular people, people just like them. If the story is about unemployment, find someone who is out of work. If the story is about health care, find someone struggling to pay for health care for a loved one. If the story is about pot holes, talk to a truck driver who has to driver over potholes all day long. If the story is about the high cost of college, find a college student who has to work two jobs just to pay tuition.

VIP
Keep Visuals, Involvement and People in mind when telling your story and your viewers will find the story more interesting.

Doug Drew is a morning news specialist with 602 Communications. He can be reached at ddrew@602communications.com

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