TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Decrease in Political Advertising Leads to 11% Drop in Revenue at Scripps

Scripps, which owns 10 stations across the country including WFTS in Tampa and WXYZ in Detroit, today announced an 11% decrease in TV revenue for the third quarter, compared to the same period last year.

The company is attributing the double-digit drop to a significant decrease in political advertising. Last year, Scripps stations hauled in $14.8 million in political advertising during the third quarter. This year, the total was $2.1 million.

Excluding political advertising, revenue increased 6.5% on the strength of local advertising (up 11%), digital (up 11%) and retrans (up 32%) revenue.

In total, Scripps’ stations brought in $69.9 million in the third quarter.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampBuild a complete social strategy for your brand in Social Media Strategy Boot Camp starting November 10! Learn from social media and marketing experts how to integrate social media into your overall marketing plan, understand key analytics and metrics, master emerging trends, and more. Register now!