Fisher Communications is expanding Pulp, its local culture brand, to Portland.

Earlier this summer, Fisher launched Seattle Pulp as a complement to KOMO‘s web presence and now the company is doing the same for KATU, its Portland station.

“The content created by Portland Pulp writers will reflect how diverse and original this city is,” Pulp editor Shane Mehling said.  “Portlanders know they live in a truly unique place, and we plan to complement that by showing them hotspots and happenings they never knew existed that emphasize what makes Portland truly great.”

Fisher expects Portland Pulp to raise KATU’s profile among the 18-49 demographic.