Fisher Communications brought in $29.2 million in television revenue in the first quarter of 2012, essentially flat compared to the $29.1 million in the first quarter of 2011.
Television revenue declined due to lower national advertising revenue in the pharmaceutical, financial services and tourism categories, according to the company. The decline was balanced by increases in retail and automotive categories.
“We believe Fisher remains well positioned for strong station performance and audience share growth,” president and CEO Colleen Brown said in a statement. “These are the fundamentals that differentiate Fisher from its competitors and will continue to make the Company a leader in redefining the future of local media.”
The company’s consolidated revenue was $33.9 million, down -10% from the first quarter of last year. Fisher operates 20 stations in 10 west-coast markets.
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