Houston’s KIAH, which recently launched the unconventional, anchor-less newscast “NewsFix,” is debuting a new, two-hour morning show that it describes as “irreverent, provocative, endearing and always unpredictable.”
“The Houston television market is crowded with traditional network morning shows and doesn’t have anything like Eye-Opener,” said Roger Bare, KIAH’s vice president and general manager, in a post on mikemcguff.com. “We want viewers tuning in to get a quick dose of the news they need, and to come back because they saw something new that they didn’t expect.”
While “EyeOpener” is being positioned as KIAH’s morning show, it appears that (as McGuff points out) the program will eventually be syndicated in a handful of markets with local stations plugging in news updates. The show will debut on KIAH May 9th.