Broadcasting & Cable
Fox Broadcasting said August 5 that it has wrapped its upfront negotiations.
CBS, The CW and NBC are expected to follow suit soon and call a close to the most protracted upfront in recent memory. ABC is still negotiating with advertisers.
In a statement released on Wednesday evening, after Fox-parent News Corp. wound up its fiscal 2009 earnings call with analysts, Fox sales president Jon Nesvig said, “As the upfront selling season winds down, Fox Broadcasting has achieved its primetime goal.” The network did not specify what the goal was and did not shed any light on its CPM pricing or the amount of inventory it sold.More…