FOX Television Stations has announced “TMZ Live,” a one hour show that takes viewers inside the TMZ newsroom, will now air on all of its FOX stations.
FOX has been slowly adding the show to its station group since March 2012. After a test run in the Los Angeles market on KTTV, it soon expanded into Phoenix (KSAZ), Boston (WFXT) Chicago (WFLD), Dallas (KDFW), Detroit (WJBK) and Minneapolis (KMSP). Beginning next Fall, FOX will air the show on its remaining stations including New York (WNYW), Philadelphia (WTXF), Washington, D.C (WTTG), Atlanta (WAGA), Houston (KRIV), Tampa (WTVT) and Orlando (WOFL).
“The distribution roll-out of “TMZ Live” is as unconventional and unique as the show itself,” said Ken Werner, president of Warner Bros. Domestic Television Distribution. “This slow approach has translated into a strong and loyal daily audience, time period increases and younger demos. It’s also created a demand in the markets where the series does not yet air.”
FOX said this November “TMZ Live” improved the FOX time periods +25% over last year’s time periods among Households and +67% with Adults 25-54. The show boosted the time period in six of its seven clearances, including a spike in Los Angeles (+67% ), Boston (+33% ) and Detroit (+77% ).
The series will be available to non FOX stations beginning Fall of 2013 on an all cash basis formatted with 15 minutes of commercials reserved for local station sales.
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