TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Gannett Highlights Boost in Non-Political Advertising

Gannett, which owns 23 stations across the country including WUSA in D.C. and KARE in Minneapolis, countered a significant drop in political advertising in the fourth quarter with an 11.3% increase in non-political revenues.

Gannett’s television revenues for the fourth quarter were $192.4 million, $27.9 million less than the $220.2 million brought in during the same period last year.

The company attributes its increase in non-political revenues to significant growth in auto advertising for the quarter.

Gannett also saw a 30.3% increase in retrans revenues, which totaled $21.4 million for the quarter.

“Based on current trends we expect the percentage increase in total television revenues for the first quarter of 2012 to be in the high single digits compared to the first quarter of 2011,” the company announced.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!