Gary Yoder has been named vice president and general manager of WALA-WFNA, the LIN Media duopoly in Mobile. His appointment is effective immediately.

Yoder has been vice president and general manager of WUPW since 2009. WUPW, the Toledo Fox-affiliate, merged with WTOL, the CBS-affiliate in the market, last month. Prior to his appointment as VP-GM, he served as the station’s general sales manager.

“Gary is an accomplished broadcast executive who brings a forward-thinking approach to multiplatform news, sales and promotions,” Scott Blumenthal, LIN Media’s EVP for television, said in a statement. “He also has a genuine, heartfelt commitment to meeting the needs of our viewers and advertisers.”

Yoder replaces Matt Pumo, who recently became general manager at WCWG in Greensboro, NC.