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Gray Television Unveils New Branding


Gray Television, owner of local TV stations in 31 markets across the country, has unveiled a new logo and revamped website.

The station group has a new video (above) featuring Gray president and CEO Hilton Howell talking about the company’s growth and the reasons behind the update. “In recognition of our continuing journey forward, we are today adopting a new icon, a new logo and a new look that represents and affirms who we are as a progressive company of professionals working together to improve our local communities,” said Howell.

In a statement, Gray said the logo represents a camera lens and “[t]he primary colors used in each of Gray’s individual station logos create the colors chosen for the company’s new icon, and all the local station logos are brought together in the shape of the proprietary initial “G”.  Going forward, Gray will reflect the legacy of its leading local brands through the prominent use of this modern, three-dimensional icon. You can check out the old and new logo after the jump.

Gray, which was founded in 1987 and is headquartered in Atlanta, also explained the updates to its website. “The site now provides investors, employees and others access to all relevant information about the company, its management, its local stations, and its digital and mobile platforms.”

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