WLUK, the LIN Media-owned Fox-affiliate in Green Bay, debuted a new, HD-optimized set this week (video above).

“For over a year now we have been planning and building out for presenting news and weather in high definition,” WLUK president and general manager Jay Zollar explained, as the station unveiled its new set. “Our goal has been to have a visually appealing newscast but also to construct a studio that provides for lots of flexibility and supports our commitment to providing the best local content, balanced news and severe weather coverage.”