“Jordan has been an outstanding executive for Hearst Television in a variety of assignments over the past 17 years,” David J. Barrett, president and CEO of Hearst Television, said in making the announcement. “As president and general manager of WBAL-TV, he has guided the station to enviable success in news, citizenship, sales and profitability, and reputation. He has great passion, energy and enthusiasm for our company and our industry.”
Wertlieb worked his way up through Hearst’s sales ranks, beginning in 1993 as national sales manager for Boston’s WCVB. In 1999, he moved to WBAL, where he served as general sales manager before being promoted to president and GM in 2005.
In his new role as the company’s EVP, Wertlieb will oversee the management of most of Hearst’s 29 TV stations.
While with WBAL, Wertlieb would occasionally appear on-camera to do editorial segments.
Here’s Wertlieb talking the United Way:
More of Wertlieb’s editorials can be found on WBAL’s YouTube page.